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TV digitisation to boost contextual advertising

Telecom Regulatory Authority of India's proposal to cut ad inventory in channels will force the pace for contextual advertising Break ke baad could be a thing of the past while watching television......

Advertising growth takes a break amid slowdown

Harsh Mariwala, chairman & managing director of consumer products major Marico Industries, is keeping his advertising budget on a tight leash. "Given the inflationary environment and moderation in......

IPL2 viewership hits 2 million more than IPL-1

Contrary to perception that TV viewership of IPL's second season (IPL-2) has been less than the inaugural season in 2008 (IPL1), SET Max got at least 2 million more viewers for the first eight......

Repeat telecasts on prime-time TV? It's true

General entertainment channels like Star, Sony, Zee, NDTV Imagine, 9X and Colors have directed their programming teams to begin repeat telecasts even on prime-time beginning November 10, causing......

IIM-A offers dabbawalas food for thought

A group of students at Indian Institute of Management-Ahmedabad, India's most prestigious business school has won a case study competition on introducing innovative marketing techniques for......
  Web results for Starcom Mediavest Group
Publicis Groupe Press Release

Comments - London PUBLICIS WORLDWIDE EXPANDS ITS DIGITAL EXPERTISE IN THE LATIN AMERICAN AND AFRICAN MARKETS WITH THREE KEY MOVES Publicis Groupe... ...

http://andhranews.net/Business/2014/Publicis-Groupe-Press-Release-18281.htm
Daniel Bonner, Global Chief Creative Officer, Razorfish to Chair 10th Annual MMA Global Smarties(TM) Awards Jury of Creative and Marketing Leaders

/PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced that Daniel... ...

http://www.itnewsonline.com/prnewswire/Daniel-Bonner-Global-Chief-Creative-Officer-Razorfish-to-Chair-10th-Annual-MMA-Global-Smarties(TM)-Awards-Jury-of-Creative-and-Marketing-Leaders/332767
Signal Enables SurveyMonkey to Manage Vendor Evaluation Process That Achieves 33 Percent Cut in Customer Acquisition Cost

From the Wires Cross-Channel Technology Leader Provides Leading SaaS Survey Platform With a Strategic Tool for Improved Marketing ROI Jul. 8,... ...

http://in.sys-con.com/node/3118560
Creates a leading European digital communications hub

GlobeNewswire 2014-07-08 Publicis Groupe Creates a Leading European Digital Communications Hub With Acquisition of Proximedia PARIS, July... ...

http://www.bizwireexpress.com/showstoryGNW.php?storyid=35110
Publicis Groupe Lights Up the Champs Elysees With a Digital Light Show

GlobeNewswire 2014-07-07 Every evening, 17,000 LED lights will transform the facade of the Publicis Groupe headquarters on the Champs Elysees... ...

http://www.bizwireexpress.com/showstoryGNW.php?storyid=35058

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