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TV digitisation to boost contextual advertising

Telecom Regulatory Authority of India's proposal to cut ad inventory in channels will force the pace for contextual advertising Break ke baad could be a thing of the past while watching television......

Advertising growth takes a break amid slowdown

Harsh Mariwala, chairman & managing director of consumer products major Marico Industries, is keeping his advertising budget on a tight leash. "Given the inflationary environment and moderation in......

IPL2 viewership hits 2 million more than IPL-1

Contrary to perception that TV viewership of IPL's second season (IPL-2) has been less than the inaugural season in 2008 (IPL1), SET Max got at least 2 million more viewers for the first eight......

Repeat telecasts on prime-time TV? It's true

General entertainment channels like Star, Sony, Zee, NDTV Imagine, 9X and Colors have directed their programming teams to begin repeat telecasts even on prime-time beginning November 10, causing......

IIM-A offers dabbawalas food for thought

A group of students at Indian Institute of Management-Ahmedabad, India's most prestigious business school has won a case study competition on introducing innovative marketing techniques for......
  Web results for Starcom Mediavest Group
Brands bet big on T-20 games, to shell out Rs 3,000 crore

NEW DELHI: The next four months will see brands spend close to Rs 2,500-3,000 crore on back to back T20 action on both on ground and on air... ...

http://economictimes.indiatimes.com/industry/services/advertising/brands-bet-big-on-t-20-games-to-shell-out-rs-3000-crore/articleshow/50842512.cms
Abundant Venture Partners Launches New MarTech Consultancy

CHICAGO, Feb. 2, 2016 /PRNewswire/ -- Abundant Venture Partners has launched Transparent Media Partners, a marketing technology consultancy... ...

http://www.itnewsonline.com/prnewswire/Abundant-Venture-Partners-Launches-New-MarTech-Consultancy/417530
Lessons On Social Media

Looking at the success of the programme, Twitter has extended it to advertisers and marketers. The new interactive curriculum for brands is packed... ...

http://www.businessworld.in/article/Lessons-On-Social-Media/29-01-2016-90710
The boss of the world's biggest advertising company says rival Publicis is 'having a French Revolution'

REUTERS/Brendan McDermid Sir Martin Sorrell, chief executive of WPP. Sir Martin Sorrell, CEO of the world's biggest advertising holding group... ...

http://www.businessinsider.in/The-boss-of-the-worlds-biggest-advertising-company-says-rival-Publicis-is-having-a-French-Revolution/articleshow/50730880.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership
comScore Media Metrix is the First Digital Content Audience Measurement Service Accredited by the Media Rating Council

, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced today that the Media Rating Council (MRC) has voted to grant... ...

http://www.pressreleasepoint.com/comscore-media-metrix-first-digital-content-audience-measurement-service-accredited-media-rating-cou

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