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Starcom Mediavest Group

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TV digitisation to boost contextual advertising

Telecom Regulatory Authority of India's proposal to cut ad inventory in channels will force the pace for contextual advertising Break ke baad could be a thing of the past while watching television......

Advertising growth takes a break amid slowdown

Harsh Mariwala, chairman & managing director of consumer products major Marico Industries, is keeping his advertising budget on a tight leash. "Given the inflationary environment and moderation in......

IPL2 viewership hits 2 million more than IPL-1

Contrary to perception that TV viewership of IPL's second season (IPL-2) has been less than the inaugural season in 2008 (IPL1), SET Max got at least 2 million more viewers for the first eight......

Repeat telecasts on prime-time TV? It's true

General entertainment channels like Star, Sony, Zee, NDTV Imagine, 9X and Colors have directed their programming teams to begin repeat telecasts even on prime-time beginning November 10, causing......

IIM-A offers dabbawalas food for thought

A group of students at Indian Institute of Management-Ahmedabad, India's most prestigious business school has won a case study competition on introducing innovative marketing techniques for......
  Web results for Starcom Mediavest Group
SMG appoints Sue Frogley as Global Commercial Director

Starcom MediaVest Group (SMG) announced that Sue Frogley will join the company as Global Commercial Director, a new role at SMG. Responsible for... ...

http://www.indiainfoline.com/article/news-sector-media-entertainment/smg-appoints-sue-frogley-as-global-commercial-director-114091900091_1.html
Rentrak To Host Investor Day In New York City On October 9

PORTLAND, Ore., Sept. 18, 2014 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in precisely measuring movies and TV everywhere,... ...

http://www.itnewsonline.com/prnewswire/Rentrak-To-Host-Investor-Day-In-New-York-City-On-October-9/343025
Millennials Look to 'Business' to Solve World's Greatest Problems

Comments PARIS, Sept. 16, 2014 /PRNewswire/ -- A 17-country study of millennials' views on citizenship and the role of business has revealed... ...

http://www.andhranews.net/Intl/Web/9-35.asp
Kenshoo Announces Winners of Second Annual Infinity Awards, Recognizing Marketing Excellence

Kenshoo(http://www.Kenshoo.com), the global leader in predictive marketing software, announced the winners of the second annual Kenshoo Infinity... ...

http://www.itnewsonline.com/prnewswire/Kenshoo-Announces-Winners-of-Second-Annual-Infinity-Awards-Recognizing-Marketing-Excellence/342781
Publicis extends Maurice Levy's term; Jean-Yves Naouri is out of the running

In a wide-ranging reshuffle of the network's top management, Lévy will continue as Group Chairman & CEO until June 2017. Rishad Tobaccowala, Chief... ...

http://www.bestmediainfo.com/2014/09/publicis-extends-maurice-levys-term-jean-yves-naouri-is-out-of-the-running/

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