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TV digitisation to boost contextual advertising

Telecom Regulatory Authority of India's proposal to cut ad inventory in channels will force the pace for contextual advertising Break ke baad could be a thing of the past while watching television......

Advertising growth takes a break amid slowdown

Harsh Mariwala, chairman & managing director of consumer products major Marico Industries, is keeping his advertising budget on a tight leash. "Given the inflationary environment and moderation in......

IPL2 viewership hits 2 million more than IPL-1

Contrary to perception that TV viewership of IPL's second season (IPL-2) has been less than the inaugural season in 2008 (IPL1), SET Max got at least 2 million more viewers for the first eight......

Repeat telecasts on prime-time TV? It's true

General entertainment channels like Star, Sony, Zee, NDTV Imagine, 9X and Colors have directed their programming teams to begin repeat telecasts even on prime-time beginning November 10, causing......

IIM-A offers dabbawalas food for thought

A group of students at Indian Institute of Management-Ahmedabad, India's most prestigious business school has won a case study competition on introducing innovative marketing techniques for......
  Web results for Starcom Mediavest Group
dmexco Conference 2015 Connects the Worlds of the Digiconomy

Browse more on ยป Advertising/PR , Other news The most important trends, innovations, and thinkers of the global digital economy -- and beyond --... ...

http://www.indiaprwire.com/pressrelease/advertising/20150803381429.htm
OYO Rooms raises $100 million from SoftBank and existing investors

Branded budget hotel rooms service OYO Rooms has raised $100 million in a funding round led by SoftBank group and participation from existing... ...

http://www.medianama.com/2015/08/223-oyo-rooms-raises-100-million-from-softbank-and-existing-investors/
Intex Mobile's Sanjeev Kumar joins Starcom MediaVest Group as AVP

He will be heading the media buying function in Delhi. Sanjeev Kumar, former AGM, Intex Mobile, has joined Starcom MediaVest Group as associate... ...

http://www.afaqs.com/news/story/45122_Intex-Mobiles-Sanjeev-Kumar-joins-Starcom-MediaVest-Group-as-AVP
FansTang-Produced Coca-Cola China 2015 Summer Marketing Campaign Generates Over 600 Million Social Media Impressions

PRWeb 2015-07-31 FansTang produced Coca-Cola China's branded content digital campaign achieved major results without additional media buy Los... ...

http://www.bizwireexpress.com/showstoryPRWeb.php?storyid=431560
Digital Marketing Rides Mobile Growth to Deliver Strong Q2 Performance

Kenshoo, the global leader in agile marketing software, today released a new infographic, Kenshoo Digital Marketing Snapshot: Q2 2015, highlighting... ...

http://www.free-press-release.com/news-new-kenshoo-research-digital-marketing-rides-mobile-growth-to-deliver-strong-q2-performance-1437574457.html

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