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TV digitisation to boost contextual advertising

Telecom Regulatory Authority of India's proposal to cut ad inventory in channels will force the pace for contextual advertising Break ke baad could be a thing of the past while watching television......

Advertising growth takes a break amid slowdown

Harsh Mariwala, chairman & managing director of consumer products major Marico Industries, is keeping his advertising budget on a tight leash. "Given the inflationary environment and moderation in......

IPL2 viewership hits 2 million more than IPL-1

Contrary to perception that TV viewership of IPL's second season (IPL-2) has been less than the inaugural season in 2008 (IPL1), SET Max got at least 2 million more viewers for the first eight......

Repeat telecasts on prime-time TV? It's true

General entertainment channels like Star, Sony, Zee, NDTV Imagine, 9X and Colors have directed their programming teams to begin repeat telecasts even on prime-time beginning November 10, causing......

IIM-A offers dabbawalas food for thought

A group of students at Indian Institute of Management-Ahmedabad, India's most prestigious business school has won a case study competition on introducing innovative marketing techniques for......
  Web results for Starcom Mediavest Group
InMobi Exchange Leads Industry With ...

InMobi, the world's largest independent mobile advertising platform, today unveiled direct order automation of mobile app audiences globally on the... ...

http://www.efytimes.com/e1/fullnews.asp?edid=155395
E-commerce, politics drive ad sales in 2014

E-commerce and elections. That's how most media buyers Mint spoke to characterized 2014, a year when advertising spends were expected to increase... ...

http://www.livemint.com/Consumer/TsmIOf0umkXUDUAyMXOuRI/Politics-ecommerce-drive-ad-sales-in-2014.html
2015 Annual Wishes - "The Very Good Wishes"

Custom Search GlobeNewswire 2014-12-16 PARIS, Dec. 16, 2014 (GLOBE NEWSWIRE) -- Publicis Groupe [Euronext Paris: FR0000130577, CAC40] is back with... ...

http://www.bizwireexpress.com/showstoryGNW.php?storyid=53739
Sandeep Lakhina appointed as Mint CEO

HT Media owned publication Mint has appointed Sandeep Lakhina as its business head and CEO, reports afaqs . Lakhina currently has over 22 years of... ...

http://www.medianama.com/2014/12/223-sandeep-lakhina-mint-ceo/
Publicis Groupe Strategic Update - 2018 Objectives

PUBLICIS GROUPE: FROM A DIGITAL LEADER TO A BUSINESS, MARKETING AND COMMUNICATION TRANSFORMATION LEADER, GROWTH OBJECTIVES UPGRADED, MARGIN... ...

http://www.bizwireexpress.com/showstoryGNW.php?storyid=52675

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