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Shireesh Joshi

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Godrej may charge group firms royalty for use of brand name

The $2.25-billion Godrej Group is considering leasing its flagship name to group companies for a royalty fee, a model similar to the one adopted by Tata Group, India's largest conglomerate. Godrej......

Godrej ropes in Aamir Khan to increase visibility

Bollywood actor Aamir Khan will lend his name and star power to a new set of commercials for the Godrej Group that will break around the launch during the sixth edition of the Indian Premier League......

CEOs to sing for their supper

Taking a break from their hectic schedule and boardroom meetings, nine CEOs would display their singing prowess at a charity dinner event in Bengaluru to raise funds for children on July 16.Kiran......

Telcos cut mobile Internet, data service rates

Mobile Internet and data services are fast emerging as the new front for a rate war among service providers. Telecom companies are eyeing a piece of the market share where data usage generates a......

Airtel gives free access to Facebook

Telecom operator Bharti Airtel on Monday said that its subscribers can access social networking site Facebook on their mobiles free of cost for two months till August 31. Airtel has entered into a......
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  Web results for Shireesh Joshi
Drip, drip, drip

Once upon a time, before social media captured our imagination and took away a lion's share of time and attention, readers did not forsake even the... ...

http://www.thehindubusinessline.com/features/brandline/drip-drip-drip/article7202088.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Godrej commits to shaping the future through incessant innovation

On this occasion, Adi Godrej, Chairman, Godrej Group said, Godrej has had a tremendous journey since 1897. Our founder, Mr. Ardeshir Godrej,... ...

http://www.webnewswire.com/content/godrej-commits-shaping-future-through-incessant-innovation
Why marketers need that tech edge

Nitin Agarwal started his career in a technology role, but his current employer, Shopclues — an e-commerce start-up to recently rake-in a funding... ...

http://www.thehindubusinessline.com/features/newmanager/why-marketers-need-that-tech-edge/article7151217.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Firms increase spend on digital advertisements

Savvy brands are taking their social media campaigns to the next level. Though an integral part of the marketing mix of most brands, several... ...

http://www.thehindubusinessline.com/companies/firms-increase-spend-on-digital-advertisements/article7032520.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Consumption patterns have changed completely, hence it is important for content creators to evolve

The conference featured several sessions dedicated to the fast growing digital medium. BestMediaInfo looks into the key discussions on the final... ...

http://www.bestmediainfo.com/2015/03/adtech-2015-consumption-patterns-have-changed-completely-hence-it-is-important-for-content-creators-to-evolve/

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