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Shireesh Joshi

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Godrej may charge group firms royalty for use of brand name

The $2.25-billion Godrej Group is considering leasing its flagship name to group companies for a royalty fee, a model similar to the one adopted by Tata Group, India's largest conglomerate. Godrej......

Godrej ropes in Aamir Khan to increase visibility

Bollywood actor Aamir Khan will lend his name and star power to a new set of commercials for the Godrej Group that will break around the launch during the sixth edition of the Indian Premier League......

CEOs to sing for their supper

Taking a break from their hectic schedule and boardroom meetings, nine CEOs would display their singing prowess at a charity dinner event in Bengaluru to raise funds for children on July 16.Kiran......

Telcos cut mobile Internet, data service rates

Mobile Internet and data services are fast emerging as the new front for a rate war among service providers. Telecom companies are eyeing a piece of the market share where data usage generates a......

Airtel gives free access to Facebook

Telecom operator Bharti Airtel on Monday said that its subscribers can access social networking site Facebook on their mobiles free of cost for two months till August 31. Airtel has entered into a......
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  Web results for Shireesh Joshi
Lessons marketers have learnt from their respective stints

Disclaimer: This is no Fussfeed quiz on 'Which Middle-Earth Character Are You As A Marketer?' That said, there is a good number of Indian... ...

http://economictimes.indiatimes.com/magazines/brand-equity/lessons-marketers-have-learnt-from-their-respective-stints/articleshow/45952056.cms
The art of product placements in TV shows

Brands are increasingly making in-roads into fiction programmes in a bid to be noticed and considered by viewers. BestMediaInfo spoke to media... ...

http://www.bestmediainfo.com/2015/01/the-art-of-product-placements-in-tv-shows/
Godrej moves beyond TVC with soaps integration

MUMBAI: The 30-sec ad has served all of us well and still continues to do so. Today, content is king, and broadcasters are trying newer ways of... ...

http://www.indiantelevision.com/mam/marketing/brands/godrej-moves-beyond-tvc-with-soaps-integration-150116
Godrej takes the missed call route to connect with customers

Sixty-two-year-old Tapati Mallik wanted to buy Godrej's video-door phone. But she couldn't locate a store that sells the phone. She's neither a... ...

http://www.thehindubusinessline.com/companies/godrej-takes-the-missed-call-route-to-connect-with-customers/article6789529.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Godrej group to adopt e-commerce for consumer segment

To tie up with a major e-commerce house in next two to three months BS Reporter | Kolkata December 10, 2014 Last Updated at 17:08 IST Godrej group... ...

http://www.business-standard.com/article/companies/godrej-group-to-adopt-e-commerce-for-consumer-segment-114121000695_1.html

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