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Shireesh Joshi

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Godrej may charge group firms royalty for use of brand name

The $2.25-billion Godrej Group is considering leasing its flagship name to group companies for a royalty fee, a model similar to the one adopted by Tata Group, India's largest conglomerate. Godrej......

Godrej ropes in Aamir Khan to increase visibility

Bollywood actor Aamir Khan will lend his name and star power to a new set of commercials for the Godrej Group that will break around the launch during the sixth edition of the Indian Premier League......

CEOs to sing for their supper

Taking a break from their hectic schedule and boardroom meetings, nine CEOs would display their singing prowess at a charity dinner event in Bengaluru to raise funds for children on July 16.Kiran......

Telcos cut mobile Internet, data service rates

Mobile Internet and data services are fast emerging as the new front for a rate war among service providers. Telecom companies are eyeing a piece of the market share where data usage generates a......

Airtel gives free access to Facebook

Telecom operator Bharti Airtel on Monday said that its subscribers can access social networking site Facebook on their mobiles free of cost for two months till August 31. Airtel has entered into a......
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Godrej group to adopt e-commerce for consumer segment

To tie up with a major e-commerce house in next two to three months BS Reporter | Kolkata December 10, 2014 Last Updated at 17:08 IST Godrej group... ...

http://www.business-standard.com/article/companies/godrej-group-to-adopt-e-commerce-for-consumer-segment-114121000695_1.html
Sam & Meera's 2nd Innings

Through its ads, Godrej targets a broad consumer base in an aspirational way TEXT SIZE : A | A | A TOOLS RELATED STORIES Storytelling... ...

http://www.businessworld.in/news/business/marketing-and-advertising/sam-&-meera%E2%80%99s-2nd-innings/1655156/page-1.html
Cos using neuroscience to map response to advertisements

Fast-moving consumer goods (FMCG) major Godrej Group recently launched a new consumer connect initiative Masterbrand 2.0, under which the company... ...

http://www.hindustantimes.com/business-news/cos-using-neuroscience-to-map-response-to-ads/article1-1290163.aspx
Aamir Khan dropped from Godrej group's campaign

The Godrej Group, whose brand ambassador was Aamir Khan, is now moving to the next level of its master branding exercise without the celebrity.... ...

http://www.thehindubusinessline.com/companies/aamir-khan-dropped-from-godrej-groups-campaign/article6615404.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Godrej may charge group firms royalty for use of brand name

The $2.25-billion Godrej Group is considering leasing its flagship name to group companies for a royalty fee, a model similar to the one adopted by... ...

http://www.rediff.com/money/report/godrej-may-charge-group-firms-royalty-for-use-of-brand-name/20141119.htm

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