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'Maa tujhe salaam'

My mom is a rockstarOften think had I been a girl I would have been better human being. The only reason that makes me contemplate this preposterous idea is that I simply adore my mother so much......

The secret behind successful marketing

Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

Here comes content marketing

Content marketing is perhaps part of the tectonic shift that is under way in media with the advent of the web, says Ajit Balakrishnan. If you say you haven't yet heard about "content......

Why things in US might be worse than Europe

Just because there are problems in Europe doesn't mean things are fine in the US."So things are getting worse in Europe," she said."Let me tell you a small story I read on a blog recently," I......

Little luxuries console consumers

When lipstick and other cosmetics were exempted from rationing during the Second World War, it was hoped they would provide the public with an affordable boost to morale.Consumers have......

How to market your new idea

Is the United States ready for a high-end urban hotel that rents rooms by the hour?Grace Hahn, a 24-year-old School of Visual Arts student, is convinced the customers are out there. Besides finding......
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Elite Intuition Turn to Marketing Guru Seth Godin For Inspiration

Pressat 2015-11-25 Wednesday 25 November, 2015 The Direct Marketing industry is often misunderstood and many businesses and consumers are... ...
SocialFlow Appoints David U. Simon CMO

From the Wires Veteran Digital Ad Innovator to Scale Attention-based Social Media Leader Nov. 24, 2015 11:00 AM NEW YORK , Nov. 24, 2015... ...
20 books by the most influential thinkers in business

Brad Barket/Getty Seth Godin speaks at the WIRED Business Conference 2015 in New York City. Since 2001, the Thinkers50 organization has... ...
Why funding is not a parameter for startup success

What is the first thing that comes to your mind when you think about startups: funding or customers? A startup comes into the limelight after... ...
5 best podcasts for insurance agents

The power of a podcast is that you choose the time you listen, what you listen to, and how long you want to listen for. (Photo: Thinkstock) I... ...

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