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Seth Godin

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'Maa tujhe salaam'

My mom is a rockstarOften think had I been a girl I would have been better human being. The only reason that makes me contemplate this preposterous idea is that I simply adore my mother so much......

The secret behind successful marketing

Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

Here comes content marketing

Content marketing is perhaps part of the tectonic shift that is under way in media with the advent of the web, says Ajit Balakrishnan. If you say you haven't yet heard about "content......

Why things in US might be worse than Europe

Just because there are problems in Europe doesn't mean things are fine in the US."So things are getting worse in Europe," she said."Let me tell you a small story I read on a blog recently," I......

Little luxuries console consumers

When lipstick and other cosmetics were exempted from rationing during the Second World War, it was hoped they would provide the public with an affordable boost to morale.Consumers have......

How to market your new idea

Is the United States ready for a high-end urban hotel that rents rooms by the hour?Grace Hahn, a 24-year-old School of Visual Arts student, is convinced the customers are out there. Besides finding......
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Secret Eyes Everywhere Awards Customer Service Difference Makers

PR.com 2016-06-16 Atlanta, GA, June 16, 2016 --( PR.com )-- Customer service is no easy job but someone has to do it. For the people who are... ...

http://www.bizwireexpress.com/showstoryPRcom.php?storyid=402262
Winnie Brignac Hart & Lorrie Brignac Lee

In purpose-driven organisations, the goals are clear, established and communicated. It's not so much a capability as an immersion into the culture... ...

http://wap.business-standard.com/article/management/building-reputation-from-scratch-can-be-easier-than-rebuilding-a-damaged-reputation-winnie-brignac-hart-lorrie-brignac-lee-116061200612_1.html
Shed off these traits if you want to be a successful entrepreneur

Success is a lousy teacher. It seduces smart people into thinking they can't lose, Bill Gates once said. The basic framework for attaining success... ...

http://yourstory.com/2016/06/successful-unsuccessful-entrepreneur/
The Holy Grail of starting up a memo

By Dippak Khurana Starting up is much like getting on to a roller coaster - you love it, but it WILL make you dizzy. The faint-hearted may even... ...

http://economictimes.indiatimes.com/small-biz/hr-leadership/leadership/the-holy-grail-of-starting-up-a-memo/articleshow/52515054.cms
The Questions to Ask When Deciding to Work for Free

No one likes the idea of not being paid for their time and effort, but there is a case to be made for working for free . Maybe you gain experience... ...

http://www.lifehacker.co.in/work/The-Questions-to-Ask-When-Deciding-to-Work-for-Free/articleshow/52511827.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership

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Coming to India and making

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