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'Maa tujhe salaam'

My mom is a rockstarOften think had I been a girl I would have been better human being. The only reason that makes me contemplate this preposterous idea is that I simply adore my mother so much......

The secret behind successful marketing

Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

Here comes content marketing

Content marketing is perhaps part of the tectonic shift that is under way in media with the advent of the web, says Ajit Balakrishnan. If you say you haven't yet heard about "content......

Why things in US might be worse than Europe

Just because there are problems in Europe doesn't mean things are fine in the US."So things are getting worse in Europe," she said."Let me tell you a small story I read on a blog recently," I......

Little luxuries console consumers

When lipstick and other cosmetics were exempted from rationing during the Second World War, it was hoped they would provide the public with an affordable boost to morale.Consumers have......

How to market your new idea

Is the United States ready for a high-end urban hotel that rents rooms by the hour?Grace Hahn, a 24-year-old School of Visual Arts student, is convinced the customers are out there. Besides finding......
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Borrell Taps Local Media's "Best & Brightest" Leaders of Digital Strategy

NEW YORK, NY--(Marketwired - December 09, 2016) - Borrell Associates has tapped the "best and brightest" digital leaders in local media to be... ...
Showdown at IIM Kozhikode

American marketeer, Seth Godin once said marketing is no longer about the stuff you make but about the stories you tell. ...
Predictive Analytics Disrupts Business in Real-Time, SevenTablets President to Speak on the Topic at Digital Summit Dallas

SevenTablets, Inc ., a leading B2B mobility solutions provider specializing in mobile app development, big data, and analytics as a service,... ...
Flipkart Rejects Chinese Charm, Opts For Make in India Products For Future Expansion in India!

Seth Godin, the Marketer, often tells that competition on price is often a race to the bottom. In June this year, when news came in that Flipkart... ...
CRMC 2017 Kicks Off Early Registration to Stay Ahead of the Curve 2016-11-20 Chicago, IL, November 20, 2016 --( )-- The CRMC launched early registration for its 24th annual conference, CRMC 2017,... ...

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