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'Maa tujhe salaam'

My mom is a rockstarOften think had I been a girl I would have been better human being. The only reason that makes me contemplate this preposterous idea is that I simply adore my mother so much......

The secret behind successful marketing

Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

Here comes content marketing

Content marketing is perhaps part of the tectonic shift that is under way in media with the advent of the web, says Ajit Balakrishnan. If you say you haven't yet heard about "content......

Why things in US might be worse than Europe

Just because there are problems in Europe doesn't mean things are fine in the US."So things are getting worse in Europe," she said."Let me tell you a small story I read on a blog recently," I......

Little luxuries console consumers

When lipstick and other cosmetics were exempted from rationing during the Second World War, it was hoped they would provide the public with an affordable boost to morale.Consumers have......

How to market your new idea

Is the United States ready for a high-end urban hotel that rents rooms by the hour?Grace Hahn, a 24-year-old School of Visual Arts student, is convinced the customers are out there. Besides finding......
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NCTE Launches 2016 #WhyIWrite Campaign with New Website and Podcast

URBANA, Ill., Oct. 18, 2016 /PRNewswire/ -- The National Council of Teachers of English (NCTE) will commemorate the eighth National Day on Writing... ...
Realty ONE Group Celebrates Continuous Explosive Growth With October Franchise Expansions and Openings Across U.S.

Fastest-Growing Independent Real Estate Brand in Nation Outpaces Itself in 2016 IRVINE, CA -- (Marketwired) -- 10/12/16 -- Realty ONE Group... ...
It's all about..

What does it mean to have the best price for your product when the differences are negligible? Location is no longer important; you can ship... ...
Avoid Weasel Words In Your Pitches to Sound More Credible

Weasels, as an animal, are surprisingly cute. As filler words for your pitches (or your resume), however, weasel words can undermine you more than... ...
It's Not Your Job to Tell Yourself "No"

Have you ever told yourself no? I definitely have. I'm talking about thoughts like "Why bother applying? I doubt that school would ever accept me,"... ...

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