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Seth Godin

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'Maa tujhe salaam'

My mom is a rockstarOften think had I been a girl I would have been better human being. The only reason that makes me contemplate this preposterous idea is that I simply adore my mother so much......

The secret behind successful marketing

Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

Here comes content marketing

Content marketing is perhaps part of the tectonic shift that is under way in media with the advent of the web, says Ajit Balakrishnan. If you say you haven't yet heard about "content......

Why things in US might be worse than Europe

Just because there are problems in Europe doesn't mean things are fine in the US."So things are getting worse in Europe," she said."Let me tell you a small story I read on a blog recently," I......

Little luxuries console consumers

When lipstick and other cosmetics were exempted from rationing during the Second World War, it was hoped they would provide the public with an affordable boost to morale.Consumers have......

How to market your new idea

Is the United States ready for a high-end urban hotel that rents rooms by the hour?Grace Hahn, a 24-year-old School of Visual Arts student, is convinced the customers are out there. Besides finding......
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Give Yourself Breakpoints to Handle the Stress You Know Is Coming

Why are sidewalks laid in sections, rather than one long strip of concrete? Simple: It's so that when the ground inevitably shifts, the stone... ...

http://www.lifehacker.co.in/work/Give-Yourself-Breakpoints-to-Handle-the-Stress-You-Know-Is-Coming/articleshow/52401531.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership
5 Questions with J. Smoke Wallin

J. Smoke Wallin 's latest endeavor, Beach Whiskey , is "an American whiskey made for sun worshiping, moon chasing, fun seekers. A whiskey for the... ...

http://www.businessinsider.in/Sun-Worshiping-Moon-Chasing-Fun-Seeking-5-Questions-with-J-Smoke-Wallin/articleshow/52252893.cms
Workfront Leap 3-Day User Conference Packed with Educational Content

/PRNewswire/ -- Workfront, the leading provider of cloud-based Enterprise Work Management solutions, has concluded its annual user conference,... ...

http://www.itnewsonline.com/prnewswire/Workfront-Leap-3-Day-User-Conference-Packed-with-Educational-Content/433831
The mantra for startup succ..

The entrepreneurial ecosystem and landscape is changing apace across India. There is tremendous enthusiasm and an urge to create impactful startups... ...

http://www.techgig.com/tech-news/editors-pick/Money-mentors-and-markets-The-mantra-for-startup-success-43869
How CEOs Can Drive Innovation?

Advertisement How often do you get this feeling; We are profitable and growing well, why do we need to change now? Or are you the leader who... ...

http://www.businessworld.in/article/How-CEOs-Can-Drive-Innovation-/23-04-2016-97190

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