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Seth Godin

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'Maa tujhe salaam'

My mom is a rockstarOften think had I been a girl I would have been better human being. The only reason that makes me contemplate this preposterous idea is that I simply adore my mother so much......

The secret behind successful marketing

Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

Here comes content marketing

Content marketing is perhaps part of the tectonic shift that is under way in media with the advent of the web, says Ajit Balakrishnan. If you say you haven't yet heard about "content......

Why things in US might be worse than Europe

Just because there are problems in Europe doesn't mean things are fine in the US."So things are getting worse in Europe," she said."Let me tell you a small story I read on a blog recently," I......

Little luxuries console consumers

When lipstick and other cosmetics were exempted from rationing during the Second World War, it was hoped they would provide the public with an affordable boost to morale.Consumers have......

How to market your new idea

Is the United States ready for a high-end urban hotel that rents rooms by the hour?Grace Hahn, a 24-year-old School of Visual Arts student, is convinced the customers are out there. Besides finding......
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Ask For Feedback Before You Commit to Specifics For Better Ideas

When you're working on an idea, it's tempting to wait until it's nearing completion to get feedback. However, you may lock yourself out of ideas by... ...

http://www.lifehacker.co.in/others/Ask-For-Feedback-Before-You-Commit-to-Specifics-For-Better-Ideas/articleshow/50854088.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership
Seth Godin, Captain Richard Phillips, and Eric Morgan Named as Keynote Speakers for Workfront Leap 2016 User Conference

SILICON SLOPES, Utah, ­Jan. 28, 2016 /PRNewswire/ -- Workfront, the leading provider of cloud-based Enterprise Work Management solutions, today... ...

http://www.itnewsonline.com/prnewswire/Seth-Godin-Captain-Richard-Phillips-and-Eric-Morgan-Named-as-Keynote-Speakers-for-Workfront-Leap-2016-User-Conference/416879
Why "Getting Ahead" Isn't Always the Same As "Doing Well"

When you start your career on the bottom rung (as most of us do), "getting ahead" and "doing better" are synonymous. Competing with someone else... ...

http://www.lifehacker.co.in/work/Why-Getting-Ahead-Isnt-Always-the-Same-As-Doing-Well/articleshow/50535091.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership
Thoughts on ecommerce

Image: Chaitanya Dinesh Surpur The reason it seems that price is all your customers care about is that you haven't given them anything else to... ...

http://forbesindia.com/article/thoughts/thoughts-on-ecommerce/41775/1
There Is A Difference Between PR and BS.

Now that you are done with funding press releases, you have to build something. While you can't employ 9 women to produce a kid in 1 month, youneed... ...

http://www.nextbigwhat.com/startup-pr-bs-297/

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