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Piruz Khambatta

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40 years ago and now: Rasna fights to keep the love affair going

From aggressive competition to a slowing category, the brand is still battling on, rue Sayantani Kar and Sohini Das Rasna is poised to leap from its ready-to-mix antecedents to being an......

Rasna takes on Tropicana

 It had been giving tough competition to Kraft Foods’Tang in the powdered drink segment with its Rs 1 and Rs 2 sachets. And now, Rasna is set to play a similar pricing game with......

Special: How Rasna beats the heat

Amid rising competition from a host of multinational players in the packaged beverage space, Rasna is working on a strategy to maintain its market leadership.The largest and the oldest player in......

Rasna eyes ready-drink market with Fruitplus

Soft drink concentrate maker Rasna has recently launched its ready-to-drink fruit concentrate named Fruitplus. According to Piruz Khambatta, Chairman and Managing Director, Rasna, "Unlike our other......

Hrithik is Rasna brand ambassador

The Rs 250 crore (Rs 2.5 billion) Rasna Private Ltd has signed film actor Hrithik Roshan as its brand ambassador for the current season.Last year, the company had signed actress Karisma Kapoor to......
  Web results for Piruz Khambatta
Piruz Khambatta, Rasna

Piruz Khambatta chairman and MD, Rasna Piruz Khambatta, chairman and managing director of Rasna, is clear in his thinking, and candid in his... ...

http://www.afaqs.com/interviews/index.html?id=446_DOUBLEI-have-never-copied-the-marketing-strategy-of-any-MNC-they-copy-meDOUBLE-Piruz-KhambattaCOMMA-Rasna
Rasna takes on summer, energetically!

ts latest campaign, the much-loved soft drink brand ropes in the fit and tough-looking Akshay Kumar to convey the brand's iconic message 'I love... ...

http://www.afaqs.com/news/story/43543_Rasna-takes-on-summer-energetically
Akshay Kumar says….I Love You Rasna

Mumbai: Rasna, the leader in the concentrated drinks category and the largest manufacturers of instant powder in the world, announced the signing... ...

http://www.apnnews.com/2015/03/05/akshay-kumar-says-i-love-you-rasna/
NMFP delinked from Centrally-sponsored schemes; onus on states

The Union government has decided to delink eight Centrally-sponsored schemes from this fiscal. These schemes include National Mission on Food... ...

http://www.fnbnews.com/article/detnews.asp?articleid=36913§ionid=1
- Service Tax increased to 14% ; food and hospitality industries worried

With service tax increased to 14%, the hotels and hospitality industry is worried about a dent in profits. Experts suggest that the increase in... ...

http://www.fnbnews.com/article/detnews.asp?articleid=36912§ionid=1

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