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Piruz Khambatta

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Rasna takes on Tropicana

 It had been giving tough competition to Kraft Foods’Tang in the powdered drink segment with its Rs 1 and Rs 2 sachets. And now, Rasna is set to play a similar pricing game with......

Special: How Rasna beats the heat

Amid rising competition from a host of multinational players in the packaged beverage space, Rasna is working on a strategy to maintain its market leadership.The largest and the oldest player in......

Rasna eyes ready-drink market with Fruitplus

Soft drink concentrate maker Rasna has recently launched its ready-to-drink fruit concentrate named Fruitplus. According to Piruz Khambatta, Chairman and Managing Director, Rasna, "Unlike our other......

Hrithik is Rasna brand ambassador

The Rs 250 crore (Rs 2.5 billion) Rasna Private Ltd has signed film actor Hrithik Roshan as its brand ambassador for the current season.Last year, the company had signed actress Karisma Kapoor to......

Rasna plans to enter soft drink market

The Ahmedabad-based Pioma Industries, which owns the soft-drink concentrate brand Rasna, will soon launch a low cost soft drink in India.Piruz Khambatta, chairman and managing director, said work......
  Web results for Piruz Khambatta
Will the shift work for the brand?

At times, Piruz Khambatta's swaggering tone can appear a little over the top, especially on the subject of his rivals. "Tang is a super flop in... ...

http://economictimes.indiatimes.com/features/brand-equity/from-i-love-you-rasna-to-life-main-rasna-milaofy-will-the-shift-work-for-the-brand/articleshow/34112277.cms
Agri exports outpace other commodities'

The share in overall export basket rose to 10.66% in 2012-13 from 7.06% in 2009-10 Dilip Kumar Jha | Mumbai April 3, 2014 Last Updated at 22:35 IST... ...

http://www.business-standard.com/article/markets/agri-exports-outpace-other-commodities-114040300941_1.html
Ice cream makers, FMCG cos & dairy suppliers building up inventories fearing El Nino backlash

NEW DELHI: After the extended winter, a long summer with below-normal rainfall is on the horizon, setting the stage for higher sales of ice creams,... ...

http://economictimes.indiatimes.com/news/news-by-industry/cons-products/fmcg/ice-cream-makers-fmcg-cos-dairy-suppliers-building-up-inventories-fearing-el-nino-backlash/articleshow/32624329.cms
- Sector needs 0 taxes and progressive food laws

Rasna Pvt. Ltd is a leading player in the concentrated drinks and instant powder categories. In an email interaction with Anurag More, Piruz... ...

http://www.fnbnews.com/article/detnews.asp?articleid=35214§ionid=11
Brand Owner's Summit set to captivate Kolkata

The fourth edition of the summit will be held on March 22 in Kolkata at The Williamson Magor. After successful runs in Chennai and Ahmedabad, the... ...

http://www.afaqs.com/news/story/40322_Brand-Owners-Summit-set-to-captivate-Kolkata

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