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Piruz Khambatta

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40 years ago and now: Rasna fights to keep the love affair going

From aggressive competition to a slowing category, the brand is still battling on, rue Sayantani Kar and Sohini Das Rasna is poised to leap from its ready-to-mix antecedents to being an......

Rasna takes on Tropicana

 It had been giving tough competition to Kraft Foods’Tang in the powdered drink segment with its Rs 1 and Rs 2 sachets. And now, Rasna is set to play a similar pricing game with......

Special: How Rasna beats the heat

Amid rising competition from a host of multinational players in the packaged beverage space, Rasna is working on a strategy to maintain its market leadership.The largest and the oldest player in......

Rasna eyes ready-drink market with Fruitplus

Soft drink concentrate maker Rasna has recently launched its ready-to-drink fruit concentrate named Fruitplus. According to Piruz Khambatta, Chairman and Managing Director, Rasna, "Unlike our other......

Hrithik is Rasna brand ambassador

The Rs 250 crore (Rs 2.5 billion) Rasna Private Ltd has signed film actor Hrithik Roshan as its brand ambassador for the current season.Last year, the company had signed actress Karisma Kapoor to......
  Web results for Piruz Khambatta
Fanta, Mirinda losing popularity, Rasna and Tang preferred more

NEW DELHI: Fanta, that fizzy orange drink currently celebrating its 75th anniversary, may be Coca-Cola's second largest brand outside the US, being... ...

http://economictimes.indiatimes.com/industry/cons-products/food/fanta-mirinda-losing-popularity-rasna-and-tang-preferred-more/articleshow/47507723.cms
Badal

Harsimrat Kaur Badal, Union minister for food processing industries, has stated that the government is aiming at making India a hub for food... ...

http://www.fnbnews.com/article/detnews.asp?articleid=37226§ionid=23
- Lok Sabha passes GST Bill; concern over impact on food processing sector

The Lok Sabha on Wednesday passed Goods and Services Tax (GST) Bill that will eventually replace a number of Central and state indirect taxes with... ...

http://www.fnbnews.com/article/detnews.asp?articleid=37195§ionid=1
Gujarat's companies woo rural consumers with smaller products

AHMEDABAD: Companies seem to be looking beyond the urban market for future growth. With an eye on rural consumers, companies are coming out with... ...

http://timesofindia.indiatimes.com/city/ahmedabad/Gujarats-companies-woo-rural-consumers-with-smaller-products/articleshow/47080249.cms
India Inc's confidence in Modi government seems to be dipping

MUMBAI: India Inc's confidence in the Modi government, about to complete a year later next month, seems to be dipping. Two tweets from the chairman... ...

http://economictimes.indiatimes.com/news/economy/policy/india-incs-confidence-in-modi-government-seems-to-be-dipping/articleshow/46846196.cms

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