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Piruz Khambatta

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40 years ago and now: Rasna fights to keep the love affair going

From aggressive competition to a slowing category, the brand is still battling on, rue Sayantani Kar and Sohini Das Rasna is poised to leap from its ready-to-mix antecedents to being an......

Rasna takes on Tropicana

 It had been giving tough competition to Kraft Foods’Tang in the powdered drink segment with its Rs 1 and Rs 2 sachets. And now, Rasna is set to play a similar pricing game with......

Special: How Rasna beats the heat

Amid rising competition from a host of multinational players in the packaged beverage space, Rasna is working on a strategy to maintain its market leadership.The largest and the oldest player in......

Rasna eyes ready-drink market with Fruitplus

Soft drink concentrate maker Rasna has recently launched its ready-to-drink fruit concentrate named Fruitplus. According to Piruz Khambatta, Chairman and Managing Director, Rasna, "Unlike our other......

Hrithik is Rasna brand ambassador

The Rs 250 crore (Rs 2.5 billion) Rasna Private Ltd has signed film actor Hrithik Roshan as its brand ambassador for the current season.Last year, the company had signed actress Karisma Kapoor to......
  Web results for Piruz Khambatta
Rasna fights to keep the love affair going

om aggressive competition to a slowing category, it is still battling on. Rasna is poised to leap from its ready-to-mix antecedents to being... ...

http://www.afaqs.com/news/story/43021_40-years-agoAnd-now-Rasna-fights-to-keep-the-love-affair-going
Divya Bhaskar's 'Maara Sapna Nu Gujarat' event attracts huge participation from over 1400 students with their unique vision of Gujarat

View other Company Briefs Divya Bhaskar's 'Maara Sapna Nu Gujarat' event attracts huge participation from over 1400 students with their unique... ...

http://www.afaqs.com/news/company_briefs/index.html?id=58429_Divya+Bhaskar%EF%BF%BDs+'Maara+Sapna+Nu+Gujarat'+event+attracts+huge+participation+from+over+1400+students+with+their+unique+vision+of+Gujarat
Rasna, Vadilal keen to invest in Himachal

Fruit juice concentrates maker Rasna Private Ltd Saturday showed interest in setting up a food park in Himachal Pradesh, while Vadilal Industries... ...

http://www.prokerala.com/news/articles/a503484.html

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