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Pinakiranjan Mishra

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Nike runs to seal the bond with young adults

Nike is trying to make the most of the respite provided by the stock-taking that Reebok, the leading sportswear brand in the Indian market, has had to do in the wake of an alleged financial fraud......

Rasna takes on Tropicana

 It had been giving tough competition to Kraft Foods’Tang in the powdered drink segment with its Rs 1 and Rs 2 sachets. And now, Rasna is set to play a similar pricing game with......

Indian suppliers survive in rough global scene

A little past the now-celebrated automobile belt of Gujarat's Sanand, close to Ahmedabad, stands an inconspicuous 20-year-old manufacturing plant, surrounded by some 65 acres of lush grounds.When......

Essar think-tank to drive retail vision

The diversified steel-to-telecom Essar Group, with revenues of $ 15 billion, is readying to consolidate its retail initiatives under one roof to maximise synergies and explore new avenues of......

Birla Retail eyes 18-fold sales growth

Aditya Birla Retail, a venture of the A V Birla Group, aims to boost its sales 18-fold in the next five years by opening new stores and adding more private labels.The retailer, which runs a......
  Web results for Pinakiranjan Mishra
Brands cash in on Mickey Mouse, Angry Birds, Chhota Bheem merchandise

The confectionary giant Parle Products had to create excitement for its Milk Shakti cream biscuits basis a valuable consumer insight. Typically... ...

http://economictimes.indiatimes.com/magazines/brand-equity/childs-play-brands-cash-in-on-mickey-mouse-angry-birds-chhota-bheem-merchandise/articleshow/41526566.cms
Flipkart, government ink pact to offer e-tail training to rural people

BANGALORE: In its attempt to get micro, small and medium enterprises online, Flipkart has joined hands with the Indian government to train people... ...

http://economictimes.indiatimes.com/industry/services/retail/flipkart-government-ink-pact-to-offer-online-retail-training-to-semi-urban-rural-people/articleshow/40025365.cms
Consumer goods firms arm themselves with small packs to meet the rain challenge

Praveen Kulkarni, Marketing Manager of Parle Products, is worried that mass brands catering to the rural market such as Parle G, Marie and 20-20... ...

http://www.thehindubusinessline.com/companies/consumer-goods-firms-arm-themselves-with-small-packs-to-meet-the-rain-challenge/article6238604.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

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