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Parle Agro re-enters cola market after 20 years with Cafe Cuba

Two decades after it hived off its carbonated soft drinks portfolio, Parle Agro today announced its re-entry into the Rs 15,000-crore (Rs 150-billion) cola market early next year with the launch......

Frooti, Appy to be costlier

Parle Agro, the Rs 950 crore (Rs 9.5 billion) FMCG company, has raised prices of its Frooti and Appy Classic drinks after a decade. This has come at a time when commodity prices have dropped and......

Parle scripts novel strategy to market confectione

Parle Agro, which has just entered the confectionery market with Simply Imlee, is making sure that it is covering all possible distribution alternatives.The product, which was first launched in......

Smaller packaged food cos come into their own

While larger companies like Nestle India, Britannia and the like are often mentioned, some mid-cap companies are also expected to grow at a rapid clip. IMAGE: Food companies that operate in varied......

Windfall for cos as consumers shift to branded dairy products

Parag Milk Foods, Prabhat Dairy, Hatsun Agro and other dairy companies are sharpening their gaze on the retail space and buttering up their customers with new offerings be they butter, cheese,......

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Keventer Agro enters banana farming to boost agri business

Keventer Agro Limited, engaged in the processing of leading beverages brands like Frooti and Appy Fizz on behalf of Parle, has forayed in banana... ...

http://www.business-standard.com/article/pti-stories/keventer-agro-enters-banana-farming-to-boost-agri-business-117101800394_1.html

Parle Agro launches Appy Fizz Bigg Boss edition pack

In association with Paytm mall. With the 11th season of India's most popular reality series, Bigg Boss, back on screens, Indian beverage company,... ...

http://www.afaqs.com/news/story/51468_Parle-Agro-launches-Appy-Fizz-Bigg-Boss-edition-pack

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Parle Agro

News for Parle Agro

Parle Agro re-enters cola market after 20 years with Cafe Cuba

Frooti, Appy to be costlier

Parle scripts novel strategy to market confectione

Smaller packaged food cos come into their own

Windfall for cos as consumers shift to branded dairy products

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