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Parle Agro re-enters cola market after 20 years with Cafe Cuba

Two decades after it hived off its carbonated soft drinks portfolio, Parle Agro today announced its re-entry into the Rs 15,000-crore (Rs 150-billion) cola market early next year with the launch......

Frooti, Appy to be costlier

Parle Agro, the Rs 950 crore (Rs 9.5 billion) FMCG company, has raised prices of its Frooti and Appy Classic drinks after a decade. This has come at a time when commodity prices have dropped and......

Parle scripts novel strategy to market confectione

Parle Agro, which has just entered the confectionery market with Simply Imlee, is making sure that it is covering all possible distribution alternatives.The product, which was first launched in......

Frooti grows up with a new look

Aiming to target the youth and emerge out of the shadow of its 'kids' drink' legacy, it has changed it looks and taste Fond, childhood memory, but nary a current one -- this is what Frooti's......

Beverage, ice-cream makers smile as heat wave rises

This summer could turn out to be one of the better seasons for beverage and ice-cream makers, going by forecasts of weather conditions. This is in stark contrast to last year when companies......
  Web results for Parle Agro
KidZania and Pepperfry.com join hands to launch first furniture studio activity for kids

KidZania KidZania Mumbai, a Global Indoor Theme park, has partnered with Pepperfry.com, India's largest online furniture and home products... ...

http://www.eventfaqs.com/news/ef-10507/kidzania-and-pepperfrycom-join-hands-to-launch-first-furniture-studio-activity-for-kids
Will other Indian brands learn from Kalyan Jewellers's racist ad goof-up?

Here's what we at BE would like to know — what were they smoking? Because it must take a commonsense demolishing drug to release an ad featuring... ...

http://economictimes.indiatimes.com/magazines/brand-equity/will-other-indian-brands-learn-from-kalyan-jewellerssracist-ad-goof-up/articleshow/47083183.cms
Quantum of Pre-deposit for an Appeal under Section 35F of CEA,1944

The era of appeals have changed from 06.08.2014 when mandatory pre-deposit was introduced via Section 35F of CEA,1944 .Similar provisions exist for... ...

http://www.caclubindia.com/articles/quantum-of-pre-deposit-for-an-appeal-under-section-35f-of-cea-1944-23667.asp
Parle Agro partners Posterscope for Frooti rebranding campaign

MUMBAI: When Parle Agro decided to introduce a refreshingly new visual identity for its legendary mango drink Frooti, it vested the responsibility... ...

http://www.indiantelevision.com/mam/media-and-advertising/ad-campaigns/parle-agro-partners-posterscope-for-frooti-rebranding-campaign-150420
Flavour Of The Season?

Popular for over two decades, Frooti has now revamped itself. Tagline The Frooti Life Production house 1st Ave Machine/Special Guest Animation... ...

http://business.outlookindia.com/article.aspx?294084

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