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Parle Agro re-enters cola market after 20 years with Cafe Cuba

Two decades after it hived off its carbonated soft drinks portfolio, Parle Agro today announced its re-entry into the Rs 15,000-crore (Rs 150-billion) cola market early next year with the launch......

Frooti, Appy to be costlier

Parle Agro, the Rs 950 crore (Rs 9.5 billion) FMCG company, has raised prices of its Frooti and Appy Classic drinks after a decade. This has come at a time when commodity prices have dropped and......

Parle scripts novel strategy to market confectione

Parle Agro, which has just entered the confectionery market with Simply Imlee, is making sure that it is covering all possible distribution alternatives.The product, which was first launched in......

Frooti grows up with a new look

Aiming to target the youth and emerge out of the shadow of its 'kids' drink' legacy, it has changed it looks and taste Fond, childhood memory, but nary a current one -- this is what Frooti's......

Beverage, ice-cream makers smile as heat wave rises

This summer could turn out to be one of the better seasons for beverage and ice-cream makers, going by forecasts of weather conditions. This is in stark contrast to last year when companies......
  Web results for Parle Agro
Meeting Vijaya Ghose - the record keeper

Limca Book of Records' long-time editor Vijaya Ghose is committed to showcasing the eccentric, the wondrous and the perseverant. Roshni Nair meets... ...

http://www.dnaindia.com/lifestyle/report-the-record-keeper-2086474
India Packaged Fruit Based Beverage Market Outlook to 2019 Driven by Rising Health Consciousness, Changing Lifestyles and Increase in Personal Disposable Income

Few Sec ago - Future Growth of India Packaged Fruit Based Beverage Market is expected to be led by Packaged 100% Juices and nectars segment.... ...

http://news.indiaonline.in/Press-Releases/India-Packaged-Fruit-Based-Beverage-Market-Outlook-to-Driven-by-Rising-Health-Consciousness-Changing-Lifestyles-and-Increase-in-Personal-Disposable-Income-8082
KidZania and Healthspring launch emergency activities for kids

KidZania KidZania Mumbai, a global indoor theme park, recently partnered with Healthspring, India's family health experts. The two brands have... ...

http://www.eventfaqs.com/news/ef-10548/kidzania-and-healthspring-launch-emergency-activities-for-kids
KidZania and Pepperfry.com join hands to launch first furniture studio activity for kids

KidZania KidZania Mumbai, a Global Indoor Theme park, has partnered with Pepperfry.com, India's largest online furniture and home products... ...

http://www.eventfaqs.com/news/ef-10507/kidzania-and-pepperfrycom-join-hands-to-launch-first-furniture-studio-activity-for-kids
Will other Indian brands learn from Kalyan Jewellers's racist ad goof-up?

Here's what we at BE would like to know — what were they smoking? Because it must take a commonsense demolishing drug to release an ad featuring... ...

http://economictimes.indiatimes.com/magazines/brand-equity/will-other-indian-brands-learn-from-kalyan-jewellerssracist-ad-goof-up/articleshow/47083183.cms

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