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Parle Agro re-enters cola market after 20 years with Cafe Cuba

Two decades after it hived off its carbonated soft drinks portfolio, Parle Agro today announced its re-entry into the Rs 15,000-crore (Rs 150-billion) cola market early next year with the launch......

Frooti, Appy to be costlier

Parle Agro, the Rs 950 crore (Rs 9.5 billion) FMCG company, has raised prices of its Frooti and Appy Classic drinks after a decade. This has come at a time when commodity prices have dropped and......

Parle scripts novel strategy to market confectione

Parle Agro, which has just entered the confectionery market with Simply Imlee, is making sure that it is covering all possible distribution alternatives.The product, which was first launched in......

Hotter season forecast boosts hopes of 'summer product' makers

  For the stretch between April and June, the day temperature hovers between 40 and 50 degrees Celsius in most of north and northwest India Summer this year would be hotter than usual,......

Frooti grows up with a new look

Aiming to target the youth and emerge out of the shadow of its 'kids' drink' legacy, it has changed it looks and taste Fond, childhood memory, but nary a current one -- this is what Frooti's......
  Web results for Parle Agro
DigitasLBi appoints Vineet Singh as client partner, Delhi

Singh will report to Prithviraj Banerjee, head of agency, India, DigitasLBi. DigitasLBi India has appointed Vineet Singh as client partner -... ...

http://www.afaqs.com/news/story/47747_DigitasLBi-appoints-Vineet-Singh-as-client-partner-Delhi
Choos the Mango? No, thanks

Campaign: The Frooti Life Brand: Frooti Company: Parle Agro Agency: Sagmeister & Walsh Meghna.Sharma@expressindia.com The Ad... ...

http://www.financialexpress.com/article/industry/companies/frooti-ad-choos-the-mango-no-thanks/239185
Indian companies like Amul, Mother Dairy, Britannia dominating MNCs like Nestle, Mondelez & PepsiCo

Our Bureau, New Delhi | The Indian packaged foods market stood at Rs 2,572 billion in 2015 a 15% rise from Rs 2,232 billion in 2014. And Indian... ...

http://agronfoodprocessing.com/indian-companies-like-amul-mother-dairy-britannia-dominating-mncs-like-nestle-mondelez-pepsico/
A modern-day killer

8 April 2016, New Delhi, Down to Earth The prevalence of diabetes in adult population has nearly doubled since 1980. An estimated 422... ...

http://www.millenniumpost.in/NewsContent.aspx?NID=264291
Parle Agro doubles marketing investment to ₹150 crore

To push beverage brands in view of IPL, harsh summer Mumbai, April 5: Parle Agro is doubling its investments to 150 crore for two of its largest... ...

http://www.thehindubusinessline.com/companies/parle-agro-doubles-marketing-investment-to-150-crore/article8438036.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

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