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Who Are Political Ads Targeting?

'It is the first-time voters and the agnostics who are often influenced by political advertising.''These swing voters tend to make a huge difference in the outcome of any election.' IMAGE: A......

BJP's TN Gameplan: Knock AIADMK Out Of The Ring

The BJP game-plan: Take the top slot, or a close second, either for the 'Lotus' or the larger NDA, if it can and push the AIADMK to the third place, explains N Sathiya Moorthy. IMAGE: Bharatiya......

Will Ideology Trump Personalities And Issues in TN Again?

According to DMK, the voters are already consolidated on ideological lines, hence the impact of anti-incumbency, whether against the BJP Centre or the DMK state may not be too much, notes N Sathiya......

Will Modi's TN Outreach Help The BJP?

If the idea was to garner AIADMK votes with or without the three faction leaders after the party broke ties with the NDA, it may not work after all, observes N Sathiya Moorthy. IMAGE: Prime......

After over 7 months of ethnic strife, Manipur returning to normalcy

Over seven months of violence severely hit businesses, schools, colleges and other institutions, besides disrupting transportation and communication networks. It also affected the agrarian sector,......

Early bird top line growth fastest in four quarters

The revenue growth of early birds or companies that have declared their Q4FY24 (March quarter) numbers is the highest in the last four quarters. Illustration: Dominic Xavier/Rediff.com The 178......

Good times ahead for United Breweries as heatwave, IPL set the tone

A cocktail of heatwave and upcoming cricketing events is expected to usher in the peak season for the country’s largest beer maker, United Breweries. Photograph: Rupak De Chowdhuri/Reuters......

Predictions of normal monsoon boost prospects for domestic agrochem firms

With a normal monsoon predicted in India this year by private weather forecasting agency Skymet and the India Meteorological Department (IMD), prospects for domestic agrochemical or agri-input......

With oil on the boil, Vistara's loss may not be IndiGo's gain

Shares of low-cost airline IndiGo hit record high on the bourses soon after reports of pilot crisis at Vistara emerged. Photograph: Vivek Prakash/Reuters The development also saw airfares surge......

Consumption story gets a facelift as rural demand shows promise

Consumer goods firms and auto companies are witnessing an upturn in rural demand, which had been lagging for most of FY24. Photograph: Niharika Kulkarni/Reuters Expectations of a bumper rabi crop......

'I'm The OG Pan India Superstar!'

'I am always rocking.''I am a rockstar.''That's the way the world will always see me.' Photograph: Kind courtesy Madhoo/Instagram Madhoo was among the leading heroines of the 1990s, starring in......

Salman, SRK, Ranveer Return To Jamnagar

Radhika Merchant and Anant Ambani's pre-wedding festivities aren't over yet! After last weekend's celebrations, Shah Rukh Khan, Salman Khan, Ranveer Singh and Arijit Singh returned to Jamnagar to......

Darlings Alia, Vijay Win Filmfare OTT Awards

The fourth Filmfare OTT awards saw some interesting wins. The big winners of the night were the well-reviewed Web series: Scoop, Jubilee and Dahaad. Meet the winners of the Filmfare OTT Awards......

'We never thought Baazigar would be such a big hit'

'If you watch Baazigar even today, after 30 years of its release, you will enjoy it because of its novel story line.' Baazigar turned 30 years on November 12, and made the careers of everyone......

'Shah Rukh made Baazigar believable'

'When I was composing Yeh Kaali Kaali Aankhein. I started the song from Uuf Teri, Dillagi, Dil Ko Jalaane Lagi, Dilruba, Tu Mujhe, Nakharen Dikhaane Lagi... Ratanji liked it, but I was singing it......

Controversial recall? Amir, Imad return to Pak squad

IMAGE: Mohammad Amir's selection has been criticised recently by former Test captain and commentator, Ramiz Raja. Photograph: Andrew Couldridge/Reuters Having reversed their decisions of......

Spinners make Afghanistan favourites against Holland

IMAGE: Afghanistan (6 points) will look to secure two points against the Dutch (4 points. Photograph: Afghanistan Cricket Board/X They have outlived tags like 'minnows' and 'giant-killers'......

World Cup: Pakistan eager to fine-tune concerns in opener against Netherlands

IMAGE: Pakistan will open their World Cup campaign with an easy outing against Netherlands. Photographs: PCB/X Pakistan would be desperate to plug the gaping holes and hope their star......

ICC Men's ODI World Cup: Full List of confirmed squads

IMAGE: The ICC Men’s ODI World Cup will get underway in India on October 5th, 2023. Photograph: BCCI The ICC Men’s ODI World Cup is set to get underway on October 5th. Defending......

Ranji: Shaw hits 240 to prop Mumbai

A round-up of all Ranji matches played on Tuesday. IMAGE: Prithvi Shaw struck a career-best 240 on Tuesday. Photograph: PTI Himachal Pradesh pace bowler Vaibhav Arora grabbed his third five-wicket......

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