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Nielsen Informate Mobile

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Smartphone users still prefer websites for e-shopping

Even as Indians are increasingly taking to smartphones but they still prefer websites for online shopping than using shopping applications on the device, according to a survey. Close to 25 per cent......

50% of smartphone users in India are under 25: Nielsen

Indians are increasingly taking to smartphones and the number of such devices in the country touched 40 million last year with almost half of the users younger than 25, says a survey.The dramatic......

'Internet is making consumer behaviour change'

Internet is influencing consumer behaviour as 7 out of 10 buyers know the exact brand and model they want to buy with the help of online research before entering the store, a study by Google India......

India calling: Mad rush to build mobile platforms

India's mobile subscriber base is expected to reach 1.2 billion by 2015 and companies are experimenting with new ways to tap this market. Also, they are looking to explore avenues to monetise......

Get your films on your apps

After music on the go, it is time for movie applications (better known as apps) for smartphones. These tiny mobile programmes that you can download from online stores will enable you to access film......
  Web results for Nielsen Informate Mobile
Women Driving App-Only Shopping In India; Flipkart Emerges As India’s Biggest Shopping App – Nielsen

Indian ecommerce industry is in the midst of a strange dilemma right now, which has nothing to do with revenues or profit. It’s the... ...

http://feedproxy.google.com/~r/trakin/~3/Ei_1s2KCh-A/
Indian smartphone users spend on average 169 minutes per day on their device and can be categorized into 6 personas

India is going through a mobile revolution with smartphones now outnumbering PCs and desktopsandis set to reach 314 million mobile Internet users... ...

http://yourstory.com/2015/07/smartphone-user-persona-report-vserv/
Nielsen

In a recently released survey report by Nielsen Informate Mobile Insights, Flipkart's mobile app is ranked as the number 1 shopping app in India... ...

http://www.gizbot.com/mobile/news/flipkart-tops-the-chart-again-app-ranked-number-1-nielsen-027004.html
Facebook has caved to advertisers and is finally letting them buy video the way they used to in the 1950s

FlickrCC/Markus You can't always teach an old dog new tricks in digital media. Facebook is opening up a new option for advertisers to buy video... ...

http://www.businessinsider.in/Facebook-has-caved-to-advertisers-and-is-finally-letting-them-buy-video-the-way-they-used-to-in-the-1950s/articleshow/48257651.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership
The radical transformation of TV is just getting started

HBO We're on the verge of a radical shift in the way we get TV. There have never been more ways to watch TV without actually paying a cable or... ...

http://www.businessinsider.in/The-radical-transformation-of-TV-is-just-getting-started/articleshow/48255379.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership

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