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Mccann Worldgroup South Asia

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Creative people are not contract killers: Prasoon Joshi

Prasoon Joshi, president, McCann Worldgroup South Asia, says creativity can flourish irrespective of scale, but needs a culture of fluidity. Have the definition and the parameters to reckon......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

McCann chief pictures India as export hub

McCann Erickson India is turning into an export hub for the group's worldwide advertising services and this includes the creative side too. The Indian unit has already created ads for confectionery......
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What ad veterans have learnt from the younger lot

At work, like in any human tribe, there are two kinds of people — the Elders and the Young. The latter, of course, are eager to conquer the... ...

http://economictimes.indiatimes.com/magazines/brand-equity/back-to-school-what-ad-veterans-have-learnt-from-the-younger-lot/articleshow/46028645.cms
A Padma to cap it all for Prasoon Joshi

Open to exploring new themes, his appreciation of Indian culture has helped him bring out a rustic charm visible in some of his ad films and lyrics... ...

http://www.business-standard.com/article/management/a-padma-to-cap-it-all-for-prasoon-joshi-115012600587_1.html
Top ad agencies still unsure about participation

The organising committee of the Goafest is talking to ad agencies Ogilvy & Mather and McCann Worldgroup to convince them to participate in the... ...

http://smartinvestor.business-standard.com/market/Econnews-290502-Econnewsdet-Goafest_2015_Top_ad_agencies_still_unsure_about_participation.htm
The night that Ogilvy ruled

O&M took the title Effie Agency of the Year away from last year's winner Lowe Lintas. Soho Square won the Grand Effie for the campaign The... ...

http://www.bestmediainfo.com/2015/01/effie-2014-the-night-that-ogilvy-ruled/
Rejig at JWT as managing partner for south resigns

KOLKATA: J Walter Thompson (JWT) India which went through a major senior management restructuring just 4 months ago is going through a churn yet... ...

http://economictimes.indiatimes.com/industry/services/advertising/rejig-at-jwt-as-managing-partner-for-south-resigns/articleshow/45805334.cms

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