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McCann chief pictures India as export hub

McCann Erickson India is turning into an export hub for the group's worldwide advertising services and this includes the creative side too. The Indian unit has already created ads for confectionery......

Now, Swachh Bharat seeks global facelift

The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power Swachh Bharat, which was ranked......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

The rise and rise of creative hotshops

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......

A recipe for refurbishing brand Satyam

Is it possible to refurbish a brand that has been sullied with a Rs 7,800 crore (Rs 78 billion) fraud? One can't be sure, but to attempt this, the campaign ought to stress on integrity and action,......

'Our society has become transactional'

'When you go through the ups and downs of life you need someone who says that no matter what happens to you, whether you are successful or not, I am there with you.' 'In the absence of that person......
  Web results for Mccann Worldgroup India
New TVS Victor advertising campaign launched

TVS Motor Company has launched a new advertising campaign for its economuter, theVictor. Conceptualized by McCann Worldgroup, a simple storyboard... ...
Are brands cashing in on nationalism in ad campaigns?

While brands latching on to topical subjects are not new in advertising, but experts feel that sensitive issues such as national security must be... ...
Niti Aayog awards its creative mandate to Thinkstr

The agency will help develop and execute an overall strategic marketing and communication plan for the top government of India body... ...
It is high time we understand depression and that it is not just a variant of sadness

Mental health has always been ignored, especially in a country like India. The mental health awareness drive, carried by Deepika Padukone called... ...
#DobaraPoocho is Live Laugh Love Foundation's attempt to give depression a thought

Conceptualised by McCann Worldgroup and produced by Nirvana Films, the digital film creates awareness about depression and the need to empathise... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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