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Mccann Worldgroup India

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McCann chief pictures India as export hub

McCann Erickson India is turning into an export hub for the group's worldwide advertising services and this includes the creative side too. The Indian unit has already created ads for confectionery......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

The rise and rise of creative hotshops

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......

A recipe for refurbishing brand Satyam

Is it possible to refurbish a brand that has been sullied with a Rs 7,800 crore (Rs 78 billion) fraud? One can't be sure, but to attempt this, the campaign ought to stress on integrity and action,......

'Our society has become transactional'

'When you go through the ups and downs of life you need someone who says that no matter what happens to you, whether you are successful or not, I am there with you.' 'In the absence of that person......
  Web results for Mccann Worldgroup India
Four Indian agencies shortlisted for Asia-Pacific Tambuli Awards 2016

Mullen Lowe Lintas, SapientNitro, McCann Worldgroup and Interface Communications from India have been shortlisted for the prestigious awards.... ...

http://www.bestmediainfo.com/2016/05/four-indian-agencies-shortlisted-for-asia-pacific-tambuli-awards-2016/
NDA keeps the winning note, to go with Ab ki baar tag line for anniversary

NEW DELHI: The tag line for the government's campaign on its second anniversary will take up the refrain from the successful 2014 Modi campaign... ...

http://timesofindia.indiatimes.com/india/NDA-keeps-the-winning-note-to-go-with-Ab-ki-baar-tag-line-for-anniversary/articleshow/52441944.cms
India wins seven medals at 2016 New York Festivals Advertising Awards

BBDO India won the only First Prize award for India along with three Third Prize awards. McCann Worldgoup's work for Dabur Gastrina won two Second... ...

http://www.bestmediainfo.com/2016/05/india-wins-seven-medals-at-2016-new-york-festivals-advertising-awards/
It's time for more diversity

Does advertising in India cater to the diversity of people that inhabits the country? Not very often, if you were to look at the majority of the... ...

http://www.thehindubusinessline.com/catalyst/its-time-for-more-diversity/article8621152.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
India bags 8 Pencils at One Show, New York

Ogilvy & Mather bagged a Gold Pencil, BBDO won a Silver, McCann bagged three Silvers and two Bronzes and Out of the Box won a Bronze Pencil... ...

http://www.bestmediainfo.com/2016/05/india-bags-8-pencils-at-one-show-new-york/

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