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When An Old Friend Passes Away...

There will be work today, there will be work tomorrow, there will be work the day after, but nothing will make up for the eternal regret of not seeing a friend when he was dying. IMAGE: Mukkund......

No amount of alcohol is safe, shows WHO analysis

There is no safe limit to alcohol consumption and any amount of drinking can severely impact one's health, according to a statement published by the World Health Organisation (WHO) in The Lancet......

2 common allergy drugs found effective against Covid: Study

Two over-the-counter drugs have been found to inhibit the replication of SARS-CoV-2, the virus that causes COVID-19, in preliminary tests, according to a study. Image used only for representation.......

Ken-Betwa project: 'Tiger population won't survive'

'Tiger reserves were created to protect areas from developmental activities.''If we go ahead with these projects, then it is a complete mockery of our institutions and our laws, it is against......

India's cry for water falls on deaf ears

India's water future remains very bleak.The monsoon season, which once extended to 4 months, is now down to less than 30 days of heavy rain.Rashme Sehgal reports. IMAGE: River streams in......

The visionary who made Indian IT industry global

One should appreciate the sagacity and audacity of JRD and Nani Palkhivala in founding TCS on April 1, 1968.At that time there was no Microsoft or Intel, SAP or Accenture, much less Google.They......

How FMCG majors are tackling slowdown in rural demand

Nearly all FMCG companies like Marico, HUL, ITC and the rest have been indicating that the operating environment has been challenging, with drop in consumption, especially in rural areas, severe......

Meet Ajit Pai, the man at the center of the US net neutrality debate

The chief of America's Federal Communications Commission is not a fan of net neutrality.So what's his vision of communications and digital policy in these times?We find out... IMAGE: Ajit Pai at a......

Wooing Middle-Income India

From middle-class, it is middle-income India that marketers are chasing for volumes. The 166 million households in this category is their new focus. IMAGE: Middle-Income India is what you......

Just what the doctor ordered

'Indian doctors have also been wary of patients learning about drugs and brand names.''Probably harking back to the Brahmanical tradition of preserving information and knowledge from getting......

'I play the 1st man to have a vision for a united India'

'We should not forget the sacrifice these men made.' Arjun Kapoor takes up a historical character for the first time in his career with Panipat. Arjun plays Sadashiv Rao Bhau who led the......

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Journal Of Consumer Research

News for Journal Of Consumer Research

When An Old Friend Passes Away...

No amount of alcohol is safe, shows WHO analysis

2 common allergy drugs found effective against Covid: Study

Ken-Betwa project: 'Tiger population won't survive'

India's cry for water falls on deaf ears

The visionary who made Indian IT industry global

How FMCG majors are tackling slowdown in rural demand

Meet Ajit Pai, the man at the center of the US net neutrality debate

Wooing Middle-Income India

Just what the doctor ordered

'I play the 1st man to have a vision for a united India'

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