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Journal Of Consumer Research

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How much does earth's plastic weigh? Try a 100 crore elephants!

According to a study, humans have generated 8.3 billion metric tonnes of plastics, turning earth into a ‘plastic planet’. IMAGE: Of the 8.3 billion metric tonnes of plastic created,......

Warriors of the fake news era

'It all runs on sugar-coated lies.''If I like something, I will want to believe it.'Ranjita Ganesan finds out how some organisations are separating fact from fiction to fight the ravages of the......

Higher news media exposure fuels Islamophobia: Study

Higher exposure to news media may fuel Islamophobia, according to a new study which found that people show increased anger and reduced warmth towards Muslims if they are more avid news consumers.......

WTF NEWS: It's Weird, True and Funny!

Here's your weekly digest of the craziest and funniest stories from around the world.Wall Street intern quits to become a porn star A female intern at a blue-chip financial firm won’t be......

Gate-crashing a big fat Indian wedding

No wedding invitation? No problem! Rajul Punjabi who gate-crashed a wedding shares her experience There I was, on the dance floor with complete strangers. One of them was flailing a bottle of......

Consumers love brands they perceive as underdogs

A team of researchers, including an Indian-origin scientist, has revealed that consumers strongly relate to brands that they perceive as underdogs."Across contexts, cultures, and time periods,......

Wooing Middle-Income India

From middle-class, it is middle-income India that marketers are chasing for volumes. The 166 million households in this category is their new focus.  IMAGE: Middle-Income India is what you......

Just what the doctor ordered

'Indian doctors have also been wary of patients learning about drugs and brand names.''Probably harking back to the Brahmanical tradition of preserving information and knowledge from getting......

Trump's choice: The importance of being Ajit Pai

The new chief of America's Federal Communications Commission is not a fan of net neutrality.So what's his vision of communications and digital policy in these times?We find out... IMAGE: Ajit Pai......

#Notebandi: India's fisherfolk stare at a dark future

Distress sales, market closures and anchoring of fishing fleets have been reported from West Bengal, Andhra Pradesh, Tamil Nadu and Kerala. A particular hammer blow appears to have been dealt by......
  Web results for Journal Of Consumer Research
Decoding the math of competition

Competition is everywhere in the natural world. Any attempt made to observe the natural system makes this evident. Carnivores compete with other... ...

http://www.deccanherald.com/content/629207/decoding-math-competition.html
study

Diet foods and artificial sweeteners may trigger weight gain and increase the risk of diabetes, as their sweet taste fools the body's metabolism... ...

http://www.business-standard.com/article/pti-stories/artificial-sweeteners-may-trigger-weight-gain-diabetes-study-117081100462_1.html
A big hurdle do-good companies face

Have you ever wondered who collects the clothes you stuff into that donation drop box in your neighborhood? Chances are, you assumed it was a... ...

http://www.catchnews.com/life-society-news/a-big-hurdle-do-good-companies-face-75492.html
We regulate doctors to protect the public from harm - why not journalists?

Should journalists be licensed? The Conversation Canada commissioned two articles to argue for and against the idea. Read the counterpoint of this... ...

http://www.catchnews.com/life-society-news/we-regulate-doctors-to-protect-the-public-from-harm-why-not-journalists-72680.html
Study

New York : Individuals who are heavy alcohol consumers may be at an increased risk of developing non-melanoma skin cancer, an analysis has shown.... ...

http://www.sify.com/finance/drinking-alcohol-daily-may-raise-skin-cancer-risk-study-news-equity-ribmubggfbdah.html

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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