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Journal Of Consumer Research

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How much does earth's plastic weigh? Try a 100 crore elephants!

According to a study, humans have generated 8.3 billion metric tonnes of plastics, turning earth into a ‘plastic planet’. IMAGE: Of the 8.3 billion metric tonnes of plastic created,......

Warriors of the fake news era

'It all runs on sugar-coated lies.''If I like something, I will want to believe it.'Ranjita Ganesan finds out how some organisations are separating fact from fiction to fight the ravages of the......

Higher news media exposure fuels Islamophobia: Study

Higher exposure to news media may fuel Islamophobia, according to a new study which found that people show increased anger and reduced warmth towards Muslims if they are more avid news consumers.......

WTF NEWS: It's Weird, True and Funny!

Here's your weekly digest of the craziest and funniest stories from around the world.Wall Street intern quits to become a porn star A female intern at a blue-chip financial firm won’t be......

Gate-crashing a big fat Indian wedding

No wedding invitation? No problem! Rajul Punjabi who gate-crashed a wedding shares her experience There I was, on the dance floor with complete strangers. One of them was flailing a bottle of......

Consumers love brands they perceive as underdogs

A team of researchers, including an Indian-origin scientist, has revealed that consumers strongly relate to brands that they perceive as underdogs."Across contexts, cultures, and time periods,......

Meet Ajit Pai, the man at the center of the US net neutrality debate

The chief of America's Federal Communications Commission is not a fan of net neutrality.So what's his vision of communications and digital policy in these times?We find out... IMAGE: Ajit Pai at a......

Wooing Middle-Income India

From middle-class, it is middle-income India that marketers are chasing for volumes. The 166 million households in this category is their new focus.  IMAGE: Middle-Income India is what you......

Just what the doctor ordered

'Indian doctors have also been wary of patients learning about drugs and brand names.''Probably harking back to the Brahmanical tradition of preserving information and knowledge from getting......

#Notebandi: India's fisherfolk stare at a dark future

Distress sales, market closures and anchoring of fishing fleets have been reported from West Bengal, Andhra Pradesh, Tamil Nadu and Kerala. A particular hammer blow appears to have been dealt by......
  Web results for Journal Of Consumer Research
Why workplace stress could be good for you

Anxiety at work can facilitate and drive your performance, a study has revealed. Turns out, workplace anxiety isn't always a bad thing. According... ...

http://www.rediff.com/getahead/report/career-why-workplace-stress-could-be-good-for-you/20180421.htm
Eating an early breakfast helps manage diabetes better

If you do so, you're less likely to have a higher BMI. Photograph: Paul Rysz/Wikimedia Commons Turns out, people with Type II diabetes who eat... ...

http://www.rediff.com/getahead/report/health-eating-an-early-breakfast-helps-manage-diabetes-better/20180418.htm
Here is why pregnant women should not have painkillers

Doctors have always advised caution against consuming painkillers during pregnancy due to various reasons. According to the research led by the... ...

http://www.catchnews.com/health-news/here-is-why-pregnant-women-should-not-have-painkillers-108111.html
study

Drinking more than a glass of wine or beer can take years off your life, a study has found.According to the research, drinking more alcohol is... ...

http://www.business-standard.com/article/pti-stories/consuming-alcohol-regularly-could-take-years-off-your-life-study-118041400255_1.html
Is jackfruit the new superfood?

Now recognised as Kerala's official fruit, it may finally get the recognition it deserves.Nikita Puri reports. IMAGE: Former US President George W... ...

http://www.rediff.com/getahead/report/food-is-kerala-official-fruit-jackfruit-the-new-superfood/20180412.htm

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