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Journal Of Consumer Research

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WTF NEWS: It's Weird, True and Funny!

Here's your weekly digest of the craziest and funniest stories from around the world.Wall Street intern quits to become a porn star A female intern at a blue-chip financial firm won’t be......

Gate-crashing a big fat Indian wedding

No wedding invitation? No problem! Rajul Punjabi who gate-crashed a wedding shares her experience There I was, on the dance floor with complete strangers. One of them was flailing a bottle of......

So, what's news?

Some 800 million or more Indians gaze at their mobile phones all day. Whoever can crack what’s news on the mobile phone for them and their families, for a nominal payment of Rs 10 a month, is......

Tribute to dad: A life spent fighting injustice

Aseem Chhabra pays tribute to his father Hari Sharan Chhabra, possibly India's foremost expert on Africa. Last week after a memorial service for my father, his younger sister and her husband sat......

Hot spots for world's powerful earthquakes identified

Researchers have pinpointed the locations -- like Indonesia's Sumatra Island -- where the world's largest earthquakes are most likely to take place, with greater accuracy than ever before. The......

Consumers love brands they perceive as underdogs

A team of researchers, including an Indian-origin scientist, has revealed that consumers strongly relate to brands that they perceive as underdogs."Across contexts, cultures, and time periods,......

1 in 7 Indian drugs revealed as substandard

More lucrative routinely prescribed drugs are at higher risk of failing quality standards Substandard medicines could be three times more prevalent than the government says, two new studies show.......

How to live life to the fullest: Learn it from Abbott!

Recently, Abbott announced the acquisition of 400,000 sq feet office space in the Bandra Kurla complex in Mumbai Pharma major Abbott launches a new brand identity and a global campaign to position......

How India's tax system helps cigarettes flourish

Cigarette companies have substantial wriggle room thanks to India's complex tax structure, which categorises them by length and filter, points out Charu Bahri/IndiaSpend. In March 2015 - in......

Tough road ahead for new Nestl India boss

The country's largest food company by revenue will need to initiate quick measures to get back to the growth path, say analysts The ban and recall of Maggi noodles will not be the only challenge......
  Web results for Journal Of Consumer Research
Order your meal before it's time to eat to cut calories

(Photo: Pixabay) Study shows that people choose higher-calorie meals when ordering immediately before eating. Turns out, cutting your daily intake... ...

http://www.asianage.com/life-and-style/order-your-meal-its-time-eat-cut-calories-027
Here’s why your diet is not working

The findings – three studies and 542 study participants -was determined by a peron’s level of self-control. Dieters who restrict themselves... ...

http://www.asianage.com/life-and-style/explained-here-s-why-your-diet-not-working-035
New test can predict if coma patient will wake up in a year

Findings indicate that there is a minimal energetic requirement for sustained consciousness to arise after brain injury. Scientists have found a... ...

http://www.asianage.com/life-and-style/new-test-can-predict-if-coma-patient-will-wake-year-750
Weight Loss Tip #145 Have sugar-free cereal for breakfast to lose weight faster

Not many people are aware that what you eat every morning for breakfast can play a major role in losing weight and most importantly, fighting off... ...

http://www.thehealthsite.com/fitness/weight-loss-tip-145-have-sugar-free-cereal-for-breakfast-to-lose-weight-faster-v0716/
Laundry detergent pods particularly dangerous for children

(Reuters Health) - A new study adds to evidence that laundry detergent pods are dangerous for little kids. The pods are all-in-one packets... ...

http://in.reuters.com/article/us-health-childpoisoning-detergent-idINKCN0ZV1SX?feedType=RSS&feedName=health

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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