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Journal Of Consumer Research

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WTF NEWS: It's Weird, True and Funny!

Here's your weekly digest of the craziest and funniest stories from around the world.Wall Street intern quits to become a porn star A female intern at a blue-chip financial firm won’t be......

Gate-crashing a big fat Indian wedding

No wedding invitation? No problem! Rajul Punjabi who gate-crashed a wedding shares her experience There I was, on the dance floor with complete strangers. One of them was flailing a bottle of......

So, what's news?

Some 800 million or more Indians gaze at their mobile phones all day. Whoever can crack what’s news on the mobile phone for them and their families, for a nominal payment of Rs 10 a month, is......

Tribute to dad: A life spent fighting injustice

Aseem Chhabra pays tribute to his father Hari Sharan Chhabra, possibly India's foremost expert on Africa. Last week after a memorial service for my father, his younger sister and her husband sat......

Hot spots for world's powerful earthquakes identified

Researchers have pinpointed the locations -- like Indonesia's Sumatra Island -- where the world's largest earthquakes are most likely to take place, with greater accuracy than ever before. The......

Consumers love brands they perceive as underdogs

A team of researchers, including an Indian-origin scientist, has revealed that consumers strongly relate to brands that they perceive as underdogs."Across contexts, cultures, and time periods,......

How to live life to the fullest: Learn it from Abbott!

Recently, Abbott announced the acquisition of 400,000 sq feet office space in the Bandra Kurla complex in Mumbai Pharma major Abbott launches a new brand identity and a global campaign to position......

How India's tax system helps cigarettes flourish

Cigarette companies have substantial wriggle room thanks to India's complex tax structure, which categorises them by length and filter, points out Charu Bahri/IndiaSpend. In March 2015 - in......

Tough road ahead for new Nestl India boss

The country's largest food company by revenue will need to initiate quick measures to get back to the growth path, say analysts The ban and recall of Maggi noodles will not be the only challenge......

America's most admired companies lag behind on social media

For example, ExxonMobil and Berkshire Hathaway, two of the world's biggest companies, only have default Wikipedia page holders as their Facebook home In a surprising find, several firms on Fortune......
  Web results for Journal Of Consumer Research
Wendy's Delivered a Delicious Encore for Rolling Stone's Big Game Bash Partygoers

SAN FRANCISCO, Feb. 7, 2016 /PRNewswire/ --Football fans partied 'Dave's Way' with music's hottest stars at Rolling Stone's fifth annual Big Game... ...

http://in.sys-con.com/node/3667781
Method to improve diagnosis of rare bleeding disorder

London, Feb 7 Researchers have developed a new cost-effective microscopy method to accurately identify people with a rare bleeding disorder.... ...

http://www.prokerala.com/news/articles/a622045.html
Appocalypse, Or How I Learned To Stop Worrying And Love AI

Crunch Network Contributor Shaunak Khire is co-founder of Stealth, an ML/AI startup for professional services. He also is a partner at the... ...

http://techcrunch.com/2016/02/06/appocalypse-or-how-i-learned-to-stop-worrying-and-love-ai/?ncid=rss
Looking for an alternative to salt? Try fish sauce

If you're aiming to reduce your salt intake, fish sauce can provide an effective alternative. New research has found that this condiment may be... ...

http://timesofindia.indiatimes.com/life-style/food/food-features/Looking-for-an-alternative-to-salt-Try-fish-sauce/articleshow/50863142.cms
Striking Genomic Signature is Shared by 5 Types of Cancer

National Institutes of Health scientists have identified a striking signature in tumor DNA that occurs in five different types of cancer, they also... ...

http://www.medindia.net/news/striking-genomic-signature-is-shared-by-5-types-of-cancer-157479-1.htm

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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