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Journal Of Consumer Research

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WTF NEWS: It's Weird, True and Funny!

Here's your weekly digest of the craziest and funniest stories from around the world.Wall Street intern quits to become a porn star A female intern at a blue-chip financial firm won’t be......

Gate-crashing a big fat Indian wedding

No wedding invitation? No problem! Rajul Punjabi who gate-crashed a wedding shares her experience There I was, on the dance floor with complete strangers. One of them was flailing a bottle of......

So, what's news?

Some 800 million or more Indians gaze at their mobile phones all day. Whoever can crack what’s news on the mobile phone for them and their families, for a nominal payment of Rs 10 a month, is......

Tribute to dad: A life spent fighting injustice

Aseem Chhabra pays tribute to his father Hari Sharan Chhabra, possibly India's foremost expert on Africa. Last week after a memorial service for my father, his younger sister and her husband sat......

Hot spots for world's powerful earthquakes identified

Researchers have pinpointed the locations -- like Indonesia's Sumatra Island -- where the world's largest earthquakes are most likely to take place, with greater accuracy than ever before. The......

Consumers love brands they perceive as underdogs

A team of researchers, including an Indian-origin scientist, has revealed that consumers strongly relate to brands that they perceive as underdogs."Across contexts, cultures, and time periods,......

Trump's choice: The importance of being Ajit Pai

The new chief of America's Federal Communications Commission is not a fan of net neutrality.So what's his vision of communications and digital policy in these times?We find out... IMAGE: Ajit Pai......

#Notebandi: India's fisherfolk stare at a dark future

Distress sales, market closures and anchoring of fishing fleets have been reported from West Bengal, Andhra Pradesh, Tamil Nadu and Kerala. A particular hammer blow appears to have been dealt by......

Why boycott calls against China, India's largest trade partner, will fail

Apart from cotton, copper, petroleum and industrial machinery, India does not export much to China. This means that India buys six times the merchandise it sells to China, points out Abhishek......

The desi genetic engineer and his fine crop of mustard

GM is already in our food chain for years. The approval for indigenous GM mustard should put fake fear-mongering to rest, says Shekhar Gupta.   If you want to see how some of the issues most......
  Web results for Journal Of Consumer Research
Nostalgic emotions evokes stronger urge to quit smoking

In order to persuade someone to quit smoking, it is the 'emotions' that need to be triggered rather than inciting fear in an individual.A new study... ...

http://www.business-standard.com/article/news-ani/nostalgic-emotions-evokes-stronger-urge-to-quit-smoking-117022000080_1.html
How to stay sane in a world of crazy news

Life comes at you fast—these days, it seems, at the speed of light. The first 100 days of any new presidential administration bring a flurry of... ...

http://www.mydigitalfc.com/news/how-stay-sane-world-crazy-news-262
Black hole discovered fuelling star formation

In a surprise finding, scientists have discovered a black hole that is recycling extremely hot gas into cold fuel for star formation.Researchers... ...

http://www.dnaindia.com/scitech/report-black-hole-discovered-fuelling-star-formation-2323742
The importance of being Ajit Pai

The new chief of America's Federal Communications Commission is not a fan of net neutrality.So what's his vision of communications and digital... ...

http://www.rediff.com/money/interview/trumps-choice-the-importance-of-being-ajit-pai/20170210.htm
BEWARE! Liquorice can bring harm to pregnant women

All the women who are currently going through the process of pregnancy or planning to have a child in the near future should be cautious of... ...

http://www.business-standard.com/article/news-ani/beware-liquorice-can-bring-harm-to-pregnant-women-117020600149_1.html

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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