Funding winter hits start-up advertising spend across properties

A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for......

Will content creators drive the next wave of e-commerce?

A host of start-ups are basing entire business models on the presumption that content creators will drive the next wave of e-commerce. Deepsekhar Choudhury reports. First it was called content-led......

With Rs 100-crore endorsement kitty, is Dhoni setting up the end game?

He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as......

When it comes to sports sponsorship, cricket is still the king

A true indicator of the country’s fanatic obsession with cricket is that the player with the third highest endorsement value is someone who retired from the game in 2012: Sachin Tendulkar.......