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Gcmmf General Manager

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Sindhu & Gopichand lure India towards sport drinks

With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country. Gatorade may have always played second......

Windfall for cos as consumers shift to branded dairy products

Parag Milk Foods, Prabhat Dairy, Hatsun Agro and other dairy companies are sharpening their gaze on the retail space and buttering up their customers with new offerings be they butter, cheese,......

Copycats come under Amul fire

A well-known tag will help the brand crack down on those riding on its nameThere is little that one does not know about Amul. Its co-operative traditions, mass appeal and of course, the punchy......

Amul plans to bring camel milk to the breakfast table

Dairy in Kutch to start processing milk, subject to central food standards body's nod; Gujarat government has already allocated funds; issues include creating a market Soon, Amul camel milk might......

Prices may shoot up with new FMCG packaging norms

The new packaging norms, which will kick in on November 1, will push up the product prices. The companies no longer have the window available to tweak grammage, in case the raw material prices......

Amul to sponsor India's Olympics contingent

Amul, the dairy cooperative managed by the Gujarat Cooperative Milk Marketing Federation Ltd, will sponsor the Indian contingent for the London Olympics. The Indian Olympic Association entered into......

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