NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 

Dacunha Communications  »  News  »   Dacunha Communications

  News for Dacunha Communications

  • Business

Road to 70: Five brands that grew with India and on Indians

Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades What happens when the scent of a biscuit becomes inextricably linked with the......

Copycats come under Amul fire

A well-known tag will help the brand crack down on those riding on its nameThere is little that one does not know about Amul. Its co-operative traditions, mass appeal and of course, the punchy......

Amul: Amazing story of India's most successful brand

Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

Amul: An utterly butterly self-sufficient brand

Amul Milk ATM. Photograph: Kind Courtesy, Amul Dairy The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl, who has entered urban lore with......

Amul girl far cuter than Amul boy: DaCunha

Would an Amul boy have outwitted the cute girl in polka dotted dress and with a blue hair bun? Never, say her creators. "The Amul girl is far cuter than an Amul boy. "She has far greater......
  Web results for Dacunha Communications
Most politicians enjoy the Amul ads, says Rahul daCunha

As the lovable Amul girl turns 50, Rahul daCunha talks about her origins and why the ad agency tends to steer clear of religion and godmen Mumbai:... ...
The Utterly Delicious Journey Of Amul Girl

She's hit a half century, with her wit and humour, without a wrinkle. The blue haired moppet in her trademark red polka dotted frock, synonymous... ...
The Story of India's Most Loved Ad Icon, the Amul Girl

A much-loved icon of modern India, the deliciously wittyAmul girl turns 50 this October. Since her inception in 1966, this cheerful blue-haired... ...
Post LoC strikes, ad cos explore war themes but can that keep them away from Ground 0?

The possibility of getting ambushed outweighs incremental gain brands might get by exploiting war themes in their advertising. But can that keep... ...
Amul - The Brand, The Revolution, and The Campaign

In a small town called Anand in western India in 1946 farmers were having a difficult time having to deal with the exploitative trade practices... ...

Related Tags

  1. gujarat
  2. bjp
  3. india
  4. lok sabha
  5. supreme court
  6. upa
  7. bharatiya janata party
  8. congress
  9. new delhi
  10. united progressive alliance
  11. ahmedabad
  12. sonia gandhi
  13. nda
  14. rahul gandhi
  15. rajnath singh
  16. nitin gadkari
  17. delhi
  18. manmohan singh
  19. bihar
  20. national democratic alliance
  21. jd-u
  22. nitish kumar
  23. rashtriya swayamsevak sangh
  24. uttar pradesh
  25. photo
  26. advani
  27. central bureau of investigation
  28. rss
  29. janata dal-united
  30. ips

Top Coverage News

Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
Broswe by: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z