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Copycats come under Amul fire

A well-known tag will help the brand crack down on those riding on its nameThere is little that one does not know about Amul. Its co-operative traditions, mass appeal and of course, the punchy......

Amul: Amazing story of India's most successful brand

Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

Amul: An utterly butterly self-sufficient brand

Amul Milk ATM. Photograph: Kind Courtesy, Amul Dairy The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl, who has entered urban lore with......

Amul girl far cuter than Amul boy: DaCunha

Would an Amul boy have outwitted the cute girl in polka dotted dress and with a blue hair bun? Never, say her creators. "The Amul girl is far cuter than an Amul boy. "She has far greater......
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Utterly Butterly Social

look at how social media has impacted the way Amul's creative factory daCunha Communications functions. Long before Twitter imposed its 140... ...
This Amul ad is going viral for all the wrong reasons

An Amul advertisement showing a girl changing her playing habits to adapt with her kid brother has drawn flak from all quarters. daCunha... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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