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Dacunha Communications

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Amul: Amazing story of India's most successful brand

Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

Amul: An utterly butterly self-sufficient brand

Amul Milk ATM. Photograph: Kind Courtesy, Amul Dairy The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl, who has entered urban lore with......

Amul girl far cuter than Amul boy: DaCunha

Would an Amul boy have outwitted the cute girl in polka dotted dress and with a blue hair bun? Never, say her creators. "The Amul girl is far cuter than an Amul boy. "She has far greater......
  Web results for Dacunha Communications
The Slogan Debate

Why do some brands move away from cult taglines associated with them, and find new ones? Why do others stick with the same tagline for decades?... ...

http://www.impactonnet.com/node/3132
Ogilvy appoints 4 Senior Creative Directors

Neville Shah, Syed Mohammed Talha Nazim, Mahesh Madhukar Parab and Talha Bin Mohsin will be based in Mumbai and will report to the senior creative... ...

http://www.bestmediainfo.com/2014/09/ogilvy-appoints-4-senior-creative-directors/
Utterly self-sufficient

The Amul Girl was created by Sylvester daCunha to counter the Polson dairy girl. The tubby little moppet in the familiar polka-dotted dress is... ...

http://www.afaqs.com/news/story/41826_40-Years-Ago...and-now:-Utterly-self-sufficient
What Does an Intern Teach a CEO?

By HENNA ACHHPAL and SALONI DUTTA (With inputs from SIMRAN SABHERWAL) For an industry that survives on fresh ideas, it is no surprise that... ...

http://www.impactonnet.com/node/2971
Creative Showcase by Rahul daCunha

Rahul daCunha began his advertising career in 1986 at an agency called Fulcrum, learning the ropes under the tutelage of his mentor Kersy Katrak.... ...

http://www.thehindubusinessline.com/features/brandline/creative-showcase-by-rahul-dacunha/article6221101.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

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Coming to India and making

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