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Vote: Will you buy Amul Girl merchandise?
Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports. As the country's......
Road to 70: Five brands that grew with India and on Indians
Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades What happens when the scent of a biscuit becomes inextricably linked with the......
Copycats come under Amul fire
A well-known tag will help the brand crack down on those riding on its nameThere is little that one does not know about Amul. Its co-operative traditions, mass appeal and of course, the punchy......
Amul: Amazing story of India's most successful brand
Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......
Amul: An utterly butterly self-sufficient brand
Amul Milk ATM. Photograph: Kind Courtesy, Amul Dairy The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl, who has entered urban lore with......
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