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Hamara Bajaj Kindled Pride in Being Indian

 In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......

Sylvester daCunha, creator of iconic 'Amul girl' campaign, passes away

 Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said......

Vote: Will you buy Amul Girl merchandise?

 Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports. As the country's......

Road to 70: Five brands that grew with India and on Indians

 Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades What happens when the scent of a biscuit becomes inextricably linked with the......

Copycats come under Amul fire

 A well-known tag will help the brand crack down on those riding on its nameThere is little that one does not know about Amul. Its co-operative traditions, mass appeal and of course, the punchy......

Amul: Amazing story of India's most successful brand

 Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

Ghoul makes it terrifying to be a Muslim

 'Any Muslim who shows even the slightest hint of revolutionary thought is marked as 'infected'.''At that point, he is taken to the nearest Detention Centre where a procedure called Reconditioning......

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World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

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 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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