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Great brands are performance art

Marketers must create a dynamic (and hopefully interesting, fun, and meaningful) forum in which brands and people interact directly -- not just experientially, but in the form of mutual dialogue,......

Swift: BS Motoring Car Of The Year 2006

Yes, the Maruti Suzuki Swift is the big winner this year. But winning India's longest standing Car Of The Year Award was not easy for the Swift as you would have imagined.Sure, this beautiful......
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P&G names David Taylor to CEO job; Lafley to be executive chairman

A file photo of Procter & Gamble's downtown Cincinnati headquarters. Photo: Bloomberg New York: Procter & Gamble Co., pushing ahead with a... ...

http://www.livemint.com/Companies/FBink2UOKkuXjUF2Jh7eNN/PG-names-David-Taylor-to-CEO-job-Lafley-to-be-executive-ch.html
P&G says David Taylor to replace A G Lafley as CEO

Email this Print Related to : Procter & Gamble Hygiene and Health Care Ltd Procter & Gamble Hygiene and Health Care Ltd BSE 28 Jul 15 |... ...

http://smartinvestor.business-standard.com/market/Marketnews-326690-Marketnewsdet-PG_says_David_Taylor_to_replace_A_G_Lafley_as_CEO.htm
Answers to last week's quiz (#418)

Bangladesh in a bicycle equipped with a laptop, a tablet, a smartphone, a digital camera and a glucometer. They help villagers with a range of... ...

http://www.business-standard.com/article/management/answers-to-the-strategist-quiz-418-115072600669_1.html
Recent series of beauty buys to brighten Unilever as markets lack shine

LONDON: Unilever expects a recent series of beauty deals to give its performance extra lustre while consumer demand remains weak for staple... ...

http://economictimes.indiatimes.com/news/international/business/recent-series-of-beauty-buys-to-brighten-unilever-as-markets-lack-shine/articleshow/48192966.cms
Unilever's Newest Products Go on a Pedestal

By Saabira Chaudhuri LONDON-- Unilever PLC, the home of mass-market brands like Dove soap and Hellmann's mayonnaise, also wants to be known for... ...

http://in.advfn.com/news_Unilevers-Newest-Products-Go-on-a-Pedestal_67763499.html

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Coming to India and making

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