Charles H Kellstadt

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B-schools must also focus on research

Jagdish N Sheth, Charles H Kellstadt professor of marketing, Goizueta Business School, Emory University, thinks business education in India needs significant reform. Speaking to Business Standard,......

Technology, second only to death: Sam Pitroda

Sam Pitroda, chairman of India's Knowledge Commission, has predicted that the "digital silk road of the 21st century is definitely going to be all about information highways of tomorrow."The......

Good companies, bad karma

Sitting in his Mumbai hotel room after a day-long workshop with senior executives of a large corporation, Jagdish Sheth is still eager to talk shop. He adroitly juggles multiple telephone calls and......

Why the pug must go

Conventional marketing wisdom suggests that the Hutch brandname is too valuable a property to discard, even though the mobile operator has now been acquired by Vodafone. Leading marketing gurus,......

Ad focus shifts from products to consumers

Art of seduction. That is what advertising used to be. With an overdose of sermons on product and brand. Not anymore. Advertising is moving to be consumer centric rather than product.Piyush......

Web results for Charles H Kellstadt

Why resurgent American economy matters for India Inc

Move over economic depression. For Indians, America might just be back with a bang Fall in Canada is splendid. Around September to early October,... ...

http://www.moneycontrol.com/news/features/why-resurgent-american-economy-matters-for-india-inc_860899.html

Professor Jagdish Sheth

Common wisdom says that when you are 75 and your CV runs into 38 pages and your ouvre boasts of more than 200 books and research papers, you may be... ...

http://economictimes.indiatimes.com/features/corporate-dossier/good-companies-self-destruct-when-they-are-either-unable-or-unwilling-to-change-professor-jagdish-sheth/articleshow/19260758.cms

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Charles H Kellstadt

News for Charles H Kellstadt

B-schools must also focus on research

Technology, second only to death: Sam Pitroda

Good companies, bad karma

Why the pug must go

Ad focus shifts from products to consumers

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