rediff.com

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 

Charles H Kellstadt

Rediff.com  »  News  »   Charles H Kellstadt

  News for Charles H Kellstadt

  • Business

B-schools must also focus on research

Jagdish N Sheth, Charles H Kellstadt professor of marketing, Goizueta Business School, Emory University, thinks business education in India needs significant reform. Speaking to Business Standard,......

Technology, second only to death: Sam Pitroda

Sam Pitroda, chairman of India's Knowledge Commission, has predicted that the "digital silk road of the 21st century is definitely going to be all about information highways of tomorrow."The......

Good companies, bad karma

Sitting in his Mumbai hotel room after a day-long workshop with senior executives of a large corporation, Jagdish Sheth is still eager to talk shop. He adroitly juggles multiple telephone calls and......

Why the pug must go

Conventional marketing wisdom suggests that the Hutch brandname is too valuable a property to discard, even though the mobile operator has now been acquired by Vodafone. Leading marketing gurus,......

Ad focus shifts from products to consumers

Art of seduction. That is what advertising used to be. With an overdose of sermons on product and brand. Not anymore. Advertising is moving to be consumer centric rather than product.Piyush......
  Web results for Charles H Kellstadt
The Digital Classroom

In the US — the Mecca of business education — student applications to B-schools have been dropping steadily. On investigation, it was found... ...

http://www.businessworld.in/news/b-school/surveys/now-in-session-the-digital-classroom/1616473/page-1.html
Liberal Arts Or Management?

Humanities and management are not competitive; they are actually complementary a Humanities degree and management education are not mutually... ...

http://www.businessworld.in/news/b-school/surveys/the-big-question-liberal-arts-or-management/1616618/page-1.html
Jagdish N Sheth

Interview with Charles H Kellstadt Professor of Marketing, Emory University, Goizueta Business School Sonali Chowdhury November 3, 2014 Last... ...

http://www.business-standard.com/article/management/marketers-are-no-longer-in-charge-of-their-brands-jagdish-n-sheth-114110200560_1.html

Related Tags


  1. gujarat
  2. bjp
  3. india
  4. lok sabha
  5. supreme court
  6. upa
  7. bharatiya janata party
  8. congress
  9. new delhi
  10. united progressive alliance
  11. ahmedabad
  12. sonia gandhi
  13. nda
  14. rahul gandhi
  15. rajnath singh
  16. nitin gadkari
  17. delhi
  18. manmohan singh
  19. bihar
  20. national democratic alliance
  21. jd-u
  22. nitish kumar
  23. rashtriya swayamsevak sangh
  24. uttar pradesh
  25. photo
  26. advani
  27. central bureau of investigation
  28. rss
  29. janata dal-united
  30. ips

Top Coverage News


Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
Broswe by: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z