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Cadbury takes steps to ensure quality

Following the controversy over infestation in its chocolates, Cadbury India Ltd has unveiled 'Project Vishwas', a plan involving distribution and retail channels to ensure the quality of its......

Daughter reveals Manmohan's 'strictly personal' side

Manmohan Singh had joined a pre-medical course as his father wanted him to become a doctor but pulled out after a couple of months, losing interest in the subject, according to a book on the former......

'We find some of the hesitations in India frustrating'

Asia Society-organised a Q-and-A session between Nancy Jo Powell, America's first woman ambassador to India, and society president Vishakha Desai. Vaihayasi Pande-Daniel, who attended the......

Taxman demands $88 mn from Cadbury India

India's tax office has demanded about Rs 550 crore ($88 million) from the local arm of chocolate maker Cadbury, now Mondelez International Inc, in a dispute over a factory in the foothills of the......

Mondelez India's successful cocoa story

It was in the seventies that Cadbury (now Mondelez India Foods) launched a campaign to encourage cocoa cultivation in India, notes Prashant Peres. Image: Mondelez India's cocoa sustainability......

Cadbury Glow to make India debut

In what is a clear signal of the importance of India in snacks and beverage major Mondelez International’s scheme of things, the latter will be unveiling its new chocolate gifting brand......

Cadbury ropes in Ranbir Kapoor, Karthi as brand ambassadors for Oreo

Cadbury India, a part of Mondelez International, on Wednesday said it has roped in actors Ranbir Kapoor and Karthi as brand ambassadors for its biscuit brand 'Oreo' in the country. Commenting on......

Cadburys India to be known as Mondelez

On October 3, 14 employees of MondelezInternational from five continents joined their chairman and CEO Irene Rosenfeld to be part of the opening bell ceremony at the Nasdaq stock exchange in New......

Lunchbox's housewife to Homeland's ISI agent!

'Meryl Streep and Julia Roberts were tables away, seated next to each other, at the SAG awards. I was shamelessly staring,' Nimrat Kaur tells Aseem Chhabra/ Nimrat Kaur was acting in ad......
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  Web results for Cadburys India
Wishing on stars

In the globalisation era, an Indian company taking on the world is no longer big news for consumers. For the companies, however, catering to a... ...
How a brand can maneuver its way out of a crisis

It's like going through a death in the family. But the urgency of bringing about Tylenol's recovery makes it important we move out of the mourning... ...

BENGALURU: India's largest distiller United Spirits will not divest Indian Premier League team Royal Challengers Bangalore (RCB) as part of a... ...
When the going gets tough

In the 1950s and 60s, when bigger meant better in American consumer culture, Volkswagen built its brand with ads that poked gentle fun at its... ...
Bonafide Research

Premium chocolate refers to those products whose average price is Rs 100 and above. Quite a few chocolates fall in this segment, including brands... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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