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HUL, Trent to fund poor kids' schooling

Hindustan Unilever (HUL) and Star Bazaar, the hypermarket brand of the Tata group's retail arm Trent, are to again run a month-long campaign promoting a social cause through joint marketing.Titled......

It's raining discounts at hypermarkets

Faced with stiff competition from rivals and in a hurry to draw footfalls, hypermarkets are indulging in intense price war.D Mart, the retail chain promoted by stock market investor RK Damani, is......

How HUL won in rural markets

After tapping the premium and popular segments, HUL has entered the lower end of the tea market with its new offering, Brooke Bond Sehatmand.More than a hundred years ago, Hindustan Unilever......

Bru to be Hind Lever's mother coffee brand

Hindustan Lever is doing to coffee what it did to tea. The company has decided to position Bru as the mother brand for coffee and run under it several sub brands like it has badged Brook Bond and......

Hind Lever to revamp foods portfolio

Hindustan Lever Ltd is rationalising its food brands by phasing out economy tea brand A1. In the coffee business, the company will merge Deluxe Green Label brand with Bru Roast & Ground.The company......
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Top honours for O&M, Soho Square wins Grand Effie

The 14th Effie Awards for advertising, which include both firms and agencies, were given out on Friday Viveat Susan Pinto | Mumbai January 17, 2015... ...

http://www.business-standard.com/article/companies/o-m-grabs-top-honours-at-14th-effie-awards-soho-square-wins-grand-effie-115011700104_1.html

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