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HUL, Trent to fund poor kids' schooling

Hindustan Unilever (HUL) and Star Bazaar, the hypermarket brand of the Tata group's retail arm Trent, are to again run a month-long campaign promoting a social cause through joint marketing.Titled......

It's raining discounts at hypermarkets

Faced with stiff competition from rivals and in a hurry to draw footfalls, hypermarkets are indulging in intense price war.D Mart, the retail chain promoted by stock market investor RK Damani, is......

How HUL won in rural markets

After tapping the premium and popular segments, HUL has entered the lower end of the tea market with its new offering, Brooke Bond Sehatmand.More than a hundred years ago, Hindustan Unilever......

Bru to be Hind Lever's mother coffee brand

Hindustan Lever is doing to coffee what it did to tea. The company has decided to position Bru as the mother brand for coffee and run under it several sub brands like it has badged Brook Bond and......

Hind Lever to revamp foods portfolio

Hindustan Lever Ltd is rationalising its food brands by phasing out economy tea brand A1. In the coffee business, the company will merge Deluxe Green Label brand with Bru Roast & Ground.The company......
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HUL's Shiva Krishnamurthy on Red Label's transgender 6-Pack Band

Shiva Krishnamurthy general manager, tea, marketing, HUL Dancing hijras. Digital content. Music videos. Minimal branding. Not the kind of mix one... ...
Bold moves in marketing are reaping returns

India's first transgender band created by HUL's Brooke Bond Red Label won the top honour at the 63rd International Festival of Creativity in Cannes... ...
Advertising's 'social' connect

Weve done well at Cannes so far. If I may put it bluntly: We are in our comfort zone. Past performance is an indicator of this. Barring 2015, when... ...
Indian juggernaut rolls with minor blips

India's pace of wins slackened on the fourth day of the Cannes Ad Fest in what professionals described as the onset of mid-week blues. Contrary to... ...
Urban Clap stands up for LGBT community, says everyone has a right to love

Conceptualised by a Delhi-based start-up agency, Ufaan, UrbanClap is promoting the cause that the right to love is equally important for everyone,... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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