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HUL, Trent to fund poor kids' schooling

Hindustan Unilever (HUL) and Star Bazaar, the hypermarket brand of the Tata group's retail arm Trent, are to again run a month-long campaign promoting a social cause through joint marketing.Titled......

It's raining discounts at hypermarkets

Faced with stiff competition from rivals and in a hurry to draw footfalls, hypermarkets are indulging in intense price war.D Mart, the retail chain promoted by stock market investor RK Damani, is......

How HUL won in rural markets

After tapping the premium and popular segments, HUL has entered the lower end of the tea market with its new offering, Brooke Bond Sehatmand.More than a hundred years ago, Hindustan Unilever......

Bru to be Hind Lever's mother coffee brand

Hindustan Lever is doing to coffee what it did to tea. The company has decided to position Bru as the mother brand for coffee and run under it several sub brands like it has badged Brook Bond and......

Hind Lever to revamp foods portfolio

Hindustan Lever Ltd is rationalising its food brands by phasing out economy tea brand A1. In the coffee business, the company will merge Deluxe Green Label brand with Bru Roast & Ground.The company......
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The Six Pack Band, India's transgender music group, on breaking barriers

The women wear colourful lehenga-cholis , tasteful jewellery and their hair in loose curls. They pout, preen, even twerk. And of course, they sing.... ...
Seen apparel brand Red Lotus' transgender fashionistas yet?

We spoke to Sharmila Nair, founder, Red Lotus, about this unconventional digital campaign. Apparel brand Red Lotus which was launched just seven... ...
Altaf falls to cancer at 62

Besides counseling and offering the much needed solace to the young detainees in jails, he would be often seen with Advocate Abdul Qadir Sailani... ...
Hrithik Roshan joins hands with 6-Pack Band

Hrithik Roshan will be seen shaking a leg with the Brooke Bond Red Label 6-Pack Band, touted as India's first transgender band, in their latest... ...
Mindshare wins Agency Network of Year at Festival of Media APAC Awards 2016

Mindshare India was also awarded Agency of the Year BestMediaInfo Bureau | Delhi | March 23, 2016 Mindshare has been named Agency Network... ...

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Coming to India and making

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