What drives brands to up the ante on ads?

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out The......

Watch out for these debutants in IPL 2022

The Indian Premier League has served as a huge platform for the upcoming cricketers to make their mark over the past 14 editions and the trend is expected to continue when the 2022 IPL season......

De Villiers has 'a role to play in SA cricket and RCB'

'I have no idea what will come next but I will take it one day at a time and see.' IMAGE: AB De Villiers, who retired from all forms of the game last November, is now 'looking after and mentoring......

'Best player of our times': Kohli hails 'brother' de Villiers

'Our bond is beyond the game and will always be.' IMAGE: Virat Kohli, who has shared the Royal Challengers Bangalore dressing room with AB de Villiers since 2011, has always been an ardent admirer......

Clash of captains as RCB take on KKR in IPL Eliminator

IMAGE: Kolkata Knight Riders captain Eoin Morgan with Royal Challengers Bangalore skipper Virat Kohli. Photograph: BCCI It will be a test of Virat Kohli's tactical acumen against the ice-cool......

IPL: Struggling KKR look to script turnaround against RCB

IMAGE: While RCB is sitting pretty in the top-3 spot, KKR is struggling in the bottom pile and is placed at 7th on the points table. Photograph: BCCI Enduring a forgettable outing in the first......