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Sport is now as much about the game as money, tamasha, showmanship

Using a sledgehammer to fix some ills can cut down a game at its peak, warns Shekhar Gupta. As I left home reluctantly for the airport, I may have, in a nutty moment not unusual for sport-lovers,......

The Red Earth that made Kanhaiya Kumar

'The blood that runs in the veins of our family can never be anti-national.' 'They called Kanhaiya a traitor for questioning the Indian Army. Do they know that our cousin was killed by militants in......

Amul advertisements capture the essence of India

The Gujarat Co-operative Milk Marketing Federation (GCMMF) has been bringing out one of India's most creative and compelling advertisement campaigns covering the entire spectrum of the country's......

Wanted! Some sports giants on the Sensex

By 2020, we should have some 10 listed sports companies, with one or two big enough to be on the Sensex A thought came to mind while watching the volleyball gold medal match between Brazil and......

How life insurance companies get celebrities on a small budget

Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event-led campaigns, finds M Saraswathy.     It seemed like an......

Insurers find wealth in health

PNB Metlife, IDBI Federal Life, Cigna TTK are using sports  to build their brands, in keeping with global trends and changing lifestyles of their domestic audienceCome January 2016, Standard......

100 days to Rio: 'Quite a few Indians can win gold'

'Shooting is number one.''Archery, wrestling, badminton and boxing.''These are the five where we stand the best chance of winning a medal.' With exactly 100 days to go for the Games, Olympic Gold......

BAI joins move to oust IOA chief Ramachandran

The move to oust Indian Olympic Association president N Ramachandran appears to be gathering steam as Badminton Association of India also joined the chorus in demanding a No Confidence Motion......

India Super Series badminton: Saina, Srikanth reach maiden final

Crowned the world number one, Saina Nehwal celebrated her numero uno status with a straight-game demolition of Japanese Yui Hashimoto, while Kidambi Srikanth too saw off Xue Song of......

Saina returns to world's top 5, says priority is to play for India

Saina Nehwal has gained a place to be fifth in the latest Badminton World Federation women's singles rankings released on Thursday.   Saina improved her ranking, riding on her......

How basketball's hijab ban controversy has escalated

Iran's Aghaei Hajiagha Soraya, right, shakes hands after losing to India's Saina Nehwal in the women's singles badminton match at Gyeyang Gymnasium during the 17th Asian Games in Incheon.......
  Web results for Badminton Federation Of India
Shuttle Time India badminton program for coaches starts

Over 30 physical education teachers and badminton coaches from various schools and badminton academies from here are taking part in the three-day... ...

http://www.business-standard.com/article/pti-stories/shuttle-time-india-badminton-program-for-coaches-starts-117022101031_1.html
What is AITA doing for players? asks Yuki Bhambri

India registered a spectacular Davis Cup win over visiting team of New Zealand. Singles performances by Ramkumar Ramanathan and Yuki Bhambri were... ...

http://www.dnaindia.com/sport/report-what-is-aita-doing-for-players-asks-yuki-bhambri-2314611
Lakshya Sen becomes World No.1 Junior Badminton player

3 Feb 2017 India's Lakshya Sen has become the World No 1 Junior Badminton player.He achieved the distinction yesterday in the latest rankings of... ...

http://newsonair.nic.in/news.asp?cat=Sports&id=SN3737
Focus on youth at State Games

After an eight-year gap, the third edition of the Karnataka State Olympic Games will be held in the twin cities of Hubballi and Dharwad from... ...

http://www.deccanherald.com/content/594509/focus-youth-state-games.html
Sport is now as much about the game as money, tamasha, showmanship

Using a sledgehammer to fix some ills can cut down a game at its peak, warns Shekhar Gupta. As I left home reluctantly for the airport, I may... ...

http://www.rediff.com/news/column/sport-is-now-as-much-about-the-game-as-money-tamasha/20170114.htm

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