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How brands are padding up for the ICC World Cup

 In India, cricket beats all other sports hollow when it comes to sponsorships and the World Cup is an opportunity no brand wants to miss. Virat Kohli is everywhere, not just getting his gear on......

In the past four years, Adidas' net profit margin jumped highest among rivals

 Adidas’ profit after tax has grown to Rs 140 crore in 2017-18. Adidas has trumped its German sportswear rival Puma in the race to shore up profit in India. As of December last year, Puma......

Expect more pink sneakers in 2018

 Brands like Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers. IMAGE: With more and more sportswear being targeted at women, top brands believe......

Falling rupee is not about gloom and doom only

 The falling Rupee might have spoilt the party for many an international brand, but not all is gloom and doom. The German sportswear brand Puma’s India arm, Puma Sports India (Puma), has found......

Top Coverage News

World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

IPL 2023

 Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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