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Bengaluru's water crisis: India Inc adopt innovative methods

 From installing water-saving aerators on taps to using cans for washing hands and dishes, Bengaluru is adopting diverse strategies to tide over the water crisis. Photograph: ANI Photo While......

Bajaj Auto is world's first two-wheeler maker to cross Rs 1 trn market cap

 After selling brands like Pulsar, Boxer, Platina and RE in over 70 countries, Bajaj Auto plans to enter Thailand this year followed by Brazil next year. Bajaj Auto became the first two-wheeler......

Bajaj Auto to cut entry-level motorcycles by a third

 The Pune-based company sells the Platina and CT brands in the entry-level - 100-110cc - segment. Bajaj Auto plans to reduce the number of entry-level models in the motorcycle market by a third as......

Why the iconic 'Hamara Bajaj' tagline was junked

 But will this dilute Bajaj’s strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?   In a media interaction at the launch of the recent......

How Parle plans to capture the premium category

 The home-grown biscuit brand looks to get inside the customer’s mind as it steps outside the boundaries of its mass-market identity How does a budget brand  leverage its mass following......

When Virat Kohli surprised Siraj

 Photograph: Kind Courtesy BCCI Mohammed Siraj gained fame after he was picked up by Sunrisers Hyderabad at the IPL 2017 auction for Rs 2.6 crore. It was a dream come true when Virat Kohli paid a......

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