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Nykaa Femina Beauty Awards

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  News for Nykaa Femina Beauty Awards

  • Business

How Nykaa plans to spread its wings

 It currently has invested in 35 locations, some of which border on a luxury level format and are large at 2,500 square feet. IMAGE: Disha Patani at the Nykaa Femina Beauty Awards. Photograph:......

Going ethical: The new strategy brands use to lure millennials

 Consumers are increasingly opening up their wallets for the intangible promise of ethical manufacturing practices, healthier lifestyles and concern for the environment. Romita Majumdar......

Nykaa's 3-step plan for market domination

 Ritwik Sharma finds out what's next for the beauty retailer. Recommended for you: Padma Lakshmi's hot new tie-up with MAC Aishwarya Rai Bachchan at the Nykaa Femina Beauty Awards.Photograph:......

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