Hero Splendor And Bajaj Discover

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What led to the Bajaj Discover's undoing

Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential......

A star is born, not made, discover auto companies

The new Tata Tigor, Datsun Go and Hero Xtreme 200R are hoping to use celebrity endorsers and gain a foothold in a segment that has been the stronghold of market leaders for several decades. But......

Festive season spruces volume of auto sales

The festive season seems to have brought some cheer to automobile companies with most showing a sale rise last month.Sales for Maruti Suzuki rose 15-17 per cent during Onam, Ganesh Chaturthi and......

Bajaj Discover pips Splendor, crowns itself as world No. 1

Bajaj Auto on Wednesday claimed its entry-level bike Discover has displaced Splendor of rival Hero MotoCorp as the largest selling motorcycle in the world based on sales in September. The company......

M&M motorcycle sales slip 36 per cent

Mahindra & Mahindra, which has been aggressively trying to make inroads in the 7.3 million units per year motorcycle market with the help of Bollywood actor Aamir Khan, has failed to create much......

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Hero Splendor And Bajaj Discover

News for Hero Splendor And Bajaj Discover

What led to the Bajaj Discover's undoing

A star is born, not made, discover auto companies

Festive season spruces volume of auto sales

Bajaj Discover pips Splendor, crowns itself as world No. 1

M&M motorcycle sales slip 36 per cent

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