India to be global hub for market research

From just a 600 sq ft office in Basaveshwaranagar in Bangalore, about 100 researchers, mostly MBAs, researchers and post-graduates in commerce, statistics and economics, are busy with complex......

Of global brands & Asian consumers

When brands go global, their country of origin can play a vital role as brand ambassador. As Giana Eckhardt, a professor in international marketing at the Australian Graduate School of Management,......

Hardselling soft brand advertising

If you are a big advertiser looking for innovative ways to promote your brand on television, your search could end at TAM Media Research, the TV advertising monitoring agency.For, the research......