Cook Atta

Rediff.com » News » Cook Atta

News for Cook Atta

News
Business
Movies

A Rainy Day Check-List for Chennaiites

If only you had thought ahead, you would have stocked snacks and biscuits, bread and cake, and vegetables suited for Amma or pondatti to make your favourite bajji and pakoda, observes N Sathiya......

After row over ad, Kent apologises for hurting sentiments

Kent RO, one of India's largest water purifier brands, on Wednesday apologised and withdrew an advertisement for an 'Atta & Bread Maker' after it received massive backlash for being "classist" and......

'The government's priorities are all wrong'

'The prime minister did not think that COVID-19 was a serious challenge as late as March 20.' IMAGE: Prime Minister Narendra Damodardas Modi interacts with sportspersons like cricket star Virat......

Can 'first food' challenge fast food?

How can ‘first food’ meet the challenge posed by factory-made ‘fast foods’ which are backed by marketing money and often come with ‘traditional taste’ tags......

'I was, I am, and will remain anti-Chinese'

'I know by experience that they can put a dagger in our back at any time...' 'It was a state of total chaos. Nobody knew what was happening. The fog of war was so thick that nobody could see......

Ecomm firms ramp up as Omicron forces customers online

Besides growing tech and digital enhancements, the firms are ramping up the hiring of more delivery partners and reinforcing existing Covid protocols. Illustration: Dominic Xavier/Rediff.com With......

'Essential goods' classification puts e-commerce cos in a tizzy

‘It is unclear whether clothing or home items qualify as essential items. A lot of professionals are working from home, and they need electronics for their productivity. Does this qualify as......

Toxins in food? How brands can make it safer

As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders, says Ambi Parameswaran. The latest product to come under attack of the CSE (Center......

How 'gurunomics' is fueling India's consumer boom

Be it consumer products, lifestyle or entertainment, spiritual gurus are stepping into business and are finding success Amritha K is a homemaker based in the central suburb of Ghatkopar in Mumbai.......

Maggi Noodles: Reclaiming faith in an instant

A new Maggi advertisement harps on nostalgia, loss and the joy of rediscovery as a middle-aged man tries to impress his wife with his cooking skills Since making a comeback in the market......

'I tried to modernise the Indian flavours at MasterChef'

Rishi Desai, 35, originally from Kolhapur, Maharashtra, is one of the 22 contestants still in the running on the television cooking show, MasterChef Australia 2013. Rishi, who now lives in......

Rediff News

Cook Atta

News for Cook Atta

A Rainy Day Check-List for Chennaiites

After row over ad, Kent apologises for hurting sentiments

'The government's priorities are all wrong'

Can 'first food' challenge fast food?

'I was, I am, and will remain anti-Chinese'

Ecomm firms ramp up as Omicron forces customers online

'Essential goods' classification puts e-commerce cos in a tizzy

Toxins in food? How brands can make it safer

How 'gurunomics' is fueling India's consumer boom

Maggi Noodles: Reclaiming faith in an instant

'I tried to modernise the Indian flavours at MasterChef'

Top Coverage News

World Test Championship 2023

Manipur's Tragedy

IPL 2023

Sri Lanka's Tour of India 2023

GUJARAT, HIMACHAL GO TO POLLS