rediff.com

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 

Chella Pandyan

Rediff.com  »  News  »   Chella Pandyan

  News for Chella Pandyan

  • Business

How brands are wagging the digital tail

Traditional brands are taking the digital route to engage with their customers; hoping to win friends and loyalists in the process Be it unknown tales of heroism, cross-border love stories, or just......

Cadbury ropes in Ranbir Kapoor, Karthi as brand ambassadors for Oreo

Cadbury India, a part of Mondelez International, on Wednesday said it has roped in actors Ranbir Kapoor and Karthi as brand ambassadors for its biscuit brand 'Oreo' in the country. Commenting on......
  Web results for Chella Pandyan
FMCG's new marketing mantra is to brand products 'gold', and consumers don't seem to mind

NEW DELHI: The shiny new thing in FMCG marketing-take a product, whether liquid soap or candies, facelift cream or premium biscuits, add 'gold'... ...

http://economictimes.indiatimes.com/industry/cons-products/fmcg/fmcgs-new-marketing-mantra-is-to-brand-products-gold-and-consumers-dont-seem-to-mind/articleshow/53292120.cms
Mondelez bets big on premium biscuit segment

The slowdown in the premium biscuit market has not deterred Mondelez Foods. It will continue to stick to the segment, aiming to increase its market... ...

http://www.mydigitalfc.com/news/mondelez-bets-big-premium-biscuit-segment-693
With Cadbury's new biscuits, Mondolez India eyes morning market, says Chella Pandyan

In conversation with Associate Director, Marketing, Biscuits India, about the new Cadbury 'morning' biscuits, and more... ...

http://www.dnaindia.com/money/report-with-cadbury-s-new-biscuits-mondolez-india-eyes-morning-market-says-chella-pandyan-2231041

Related Tags


  1. gujarat
  2. bjp
  3. india
  4. lok sabha
  5. supreme court
  6. upa
  7. bharatiya janata party
  8. congress
  9. new delhi
  10. united progressive alliance
  11. ahmedabad
  12. sonia gandhi
  13. nda
  14. rahul gandhi
  15. rajnath singh
  16. nitin gadkari
  17. delhi
  18. manmohan singh
  19. bihar
  20. national democratic alliance
  21. jd-u
  22. nitish kumar
  23. rashtriya swayamsevak sangh
  24. uttar pradesh
  25. photo
  26. advani
  27. central bureau of investigation
  28. rss
  29. janata dal-united
  30. ips

Top Coverage News


Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
Broswe by: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z