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How brands are wagging the digital tail

Traditional brands are taking the digital route to engage with their customers; hoping to win friends and loyalists in the process Be it unknown tales of heroism, cross-border love stories, or just......

Cadbury ropes in Ranbir Kapoor, Karthi as brand ambassadors for Oreo

Cadbury India, a part of Mondelez International, on Wednesday said it has roped in actors Ranbir Kapoor and Karthi as brand ambassadors for its biscuit brand 'Oreo' in the country. Commenting on......
  Web results for Chella Pandyan
FMCG's new marketing mantra is to brand products 'gold', and consumers don't seem to mind

NEW DELHI: The shiny new thing in FMCG marketing-take a product, whether liquid soap or candies, facelift cream or premium biscuits, add 'gold'... ...
Mondelez bets big on premium biscuit segment

The slowdown in the premium biscuit market has not deterred Mondelez Foods. It will continue to stick to the segment, aiming to increase its market... ...
With Cadbury's new biscuits, Mondolez India eyes morning market, says Chella Pandyan

In conversation with Associate Director, Marketing, Biscuits India, about the new Cadbury 'morning' biscuits, and more... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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