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Chella Pandyan

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  • Business

How brands are wagging the digital tail

Traditional brands are taking the digital route to engage with their customers; hoping to win friends and loyalists in the process Be it unknown tales of heroism, cross-border love stories, or just......

Cadbury ropes in Ranbir Kapoor, Karthi as brand ambassadors for Oreo

Cadbury India, a part of Mondelez International, on Wednesday said it has roped in actors Ranbir Kapoor and Karthi as brand ambassadors for its biscuit brand 'Oreo' in the country. Commenting on......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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