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Brand Tendulkar

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Lata and Sachin didn't deserve the Bharat Ratna

'They have earned their money and their fame. They could have earned our respect by behaving in more public spirited fashion but they have chosen instead to be unconcerned on that count,' says......

Aamir partners with Maharashtra to solve water crisis

The actor launched the Paani Foundation, which has participation from businessmen like Mukesh Ambani, Ratan Tata, Kumar Mangalam Birla and others, reports Urvi Malvania Aamir Khan and his......

Why a PR agency cannot fulfill Modi's Swachh Bharat dream

Gimmicks such as appointing high-profile brand ambassadors like Sachin Tendulkar and his ilk or issuing “challenges” to sundry people have scarcely convinced the no-changers so far,......

All about Sachin Tendulkar, the brand

There is something uniquely interesting about Sachin Tendulkar. He is among the first heroes to be actually referred to by his first name, ‘Sachin’ -- a reflection of the level of......

Brand Sachin pads up for advertising field

Sachin Tendulkar endorsed health drink Boost after his match-winning performance against England at Old Trafford in 1990. Since then, many brands have been bowled over by the master blaster's......

New techniques of brand building

A brand can move from creating affinity to inspiring awe and respect, writes Madhukar SabnavisWhat makes a Sachin Tendulkar and Roger Federer connect with many of their fans? At one level, they are......

Brand Sachin on top of the world

Experts say Tendulkar can leave the field tomorrow without any brand equity dilution. He was already India's biggest icon and proudest possession after scoring an incredible 47 Test and 46......

'No sex, no horror. Not yet'

'I get scared of horror films.' 'Chak De! India was (first) offered to me but Shah Rukh Khan also needs to get some good films.' 'When has Aamir seen me without clothes?' When Salman Khan was......

'I was living each day at a time'

'Unfortunately, in today's world, people feel it is luxury to eat pizza. I am not saying all pizzas are bad, I am not saying you shouldn't be eating it. But eating fast food constantly is the......

Shah Rukh Khan is the richest Indian celebrity, says Forbes

Shah Rukh Khan has been named the richest Indian celebrity by the Forbes magazine. The 2015 Forbes India Celebrity Top 100 list focuses on the net worth by measuring money (earnings estimates)......

Reader Ajit Pal Singh meets Shah Rukh Khan!

We asked readers to send in their pictures with superstar Shah Rukh Khan and we got quite a response! Reader Ajit Pal Singh met Shah Rukh Khan at the Taj Lands End hotel, in......

How Nita Ambani built a bigger brand of Mumbai Indians than Reliance

IMAGE: Nita Ambani with Sachin Tendulkar. Photograph: BCCI . A founding member franchise of Indian Premier League, Mumbai Indians is a two-time winner of the T20 League in 2013 and 2015 and......

Bindra joins Salman as Rio Games ambassador

IOA also asks Tendulkar, Rahman to become brand ambassadors of Indian Olympic contingent. 'I will be writing to every member of the Indian Olympic team and offering them any help they may want.'......

Tendulkar takes strike with UNICEF for total sanitation

Batting legend Sachin Tendulkar became UNICEF's first brand ambassador for South Asia on Thursday and vowed to work towards promoting hygiene and sanitation in the region. "Thanks for allowing me......

'In Tendulkar's retirement BCCI will miss a brand India cricketer'

Ratnakar Shetty has enjoyed a close bond with Sachin Tendulkar for nearly 15 years, since he was manager of the Indian team on the tour of Sri Lanka in 1997.Having served the Board of Control for......

Tendulkar set to become Mumbai's school cricket brand ambassador

Retiring batsman Sachin Tendulkar was on Tuesday approached to become the brand ambassador of Harris and Giles Shield by the organisers of the school-level cricket tournament.Tendulkar, who has......
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MRF test drives a new brand

In launching its first line of luxury tyres, MRF is banking on the familiarity that it has built with consumers and on its partnership with cricket... ...

http://www.rediff.com/money/report/of-cricket-and-cars/20170920.htm
Indian tyre brand MRF scores a hat-trick, partners with three English Premier League clubs

MRF, of course, is most famous for being the bat sponsor of cricketing stalwarts like Sachin Tendulkar, Brian Lara, Steve Waugh, Virat Kohli, AB de... ...

http://www.dnaindia.com/sports/report-indian-tyre-brand-mrf-scores-a-hat-trick-partners-with-three-english-premier-league-clubs-2544417
Indian cricketers on matchbox labels

Can anyone out there solve the mystery of the missing cricketers on matchbox labels, asks Gulu Ezekiel. Stamp collecting, or philately, has for... ...

http://www.rediff.com/cricket/report/missing-indian-cricketers-on-matchbox-labels/20170802.htm
Sachin Tendulkar on the need to be fit and stay healthy

The batting maestro was addressing a group of people ahead of the IDBI half-marathon scheduled in Mumbai of which he is the brand ambassador ...

http://www.dnaindia.com/sports/report-sachin-tendulkar-stresses-on-the-need-to-be-fit-and-stay-healthy-2515853
Cricket greats hail Indian eves for booking date with destiny

Indians around the world rejoiced as India stunned defending champions Australia to enter the ICC Women's World Cup finals. Cricket greats and... ...

http://www.business-standard.com/article/news-ani/women-s-world-cup-cricket-greats-hail-indian-eves-for-booking-date-with-destiny-117072100201_1.html

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