Now Pokemon Go on Apple watch

Apple Watch Series 2 is swim proof After a year and a half or so on sale, says Cook, Apple is now the number-two watch brand behind Rolex. And the top-selling smartwatch. What we're seeing here is......

Microsoft joins wearables race, unveils smart band

Technology giant Microsoft has now joined the wearables bandwagon with the launch of its smart band Microsoft Band, designed for people looking to live healthier and be more productive. The smart......

Intel exploring women-focused wearables

Chipmaker Intel, which last week announced a partnership with watches and fashion accessory retailer Fossil Group to develop wearable devices, is scouting for manufacturers to launch such devices......

What makes a brand authentic?

There were compelling reasons to send Juan Valdez off to the old folks home for advertising's ex-celebs. The fictional coffee-growing icon had been featured in ads for decades, helping establish......