Readers Pick: Ten Songs That Became Instant Hits!
There are times when a song becomes a bigger hit than the movie it is featured in.
More than ever before, filmmakers now make every effort to fit such songs in, for the obvious benefit of the marketers who can then promote it to the optimum.
There are of course genuine exceptions to the rule. For instance, the success of Why This Kolaveri Di cannot be credited to a publicist's marketing skills.
It is you, the reader, audience, listener who determines what should work and what shouldn't. Well, then here's the result of your choice of songs that became an instant rage:
Chammak Chhallo, Ra.One
Akon's voice reached out to millions of Indian listeners with this chartbuster. It has an unforgettable hook; combined with SRK's charm and Kareena Kapoor's sexy moves (looking fuller than her usual size zero self), Chammak Challo packs quite a punch.
Sadda Haq, Rockstar
Performed live by Jordan, Saadda Haq is rebellious, defiant even.
Bhaag DK Bose, Delhi Belly
Accepted by the youth and abhorred by the purists, Bhaag D K Bose is an audacious mould-breaker.
Dhinka Chika, Ready
Salman's trademark moves add heft.
Kajra Re, Bunty Aur Babli
The Bachchan family's presence is a Diwali bonus.
Aati Kya Khandala, Ghulam
Instead, Aamir Khan lends his voice to impress Rani Mukerji in this On The Waterfront rip-off. The impact was so powerful that it brought the hitherto-little known hill station Khandala to national focus; suddenly there were more tourists than ever before.
Chaiyya Chaiyya, Dil Se
SRK climbed atop the moving train, never to look back. Chhaiyya Chhaiyya is another joint musical achievement by A R Rahman-Gulzar.
Kallu Mama, Satya
Yet, Kallu Mama is a rare gem that shall always be associated with the grammar of Hindi mafia genre.
Jumma Chumma, Hum