Another sveltering summer is upon us and products like prickly heat talcs, air conditioners and soft drinks have claimed prime spot in the television commercial space.

While Shah Rukh Khan is espousing the merits of a certain talcum powder, his Ra.One costar Kareena Kapoor has been recently signed on by Coke to endorse their soft drink Limca for a cool Rs. 2.5 crore for a year.

Quite a few stars, in fact, are endorsing various soft drinks.

In these hot summer days, here's a look at the stars promoting cool soft drinks.

Katrina Kaif returns in her enchantress avatar with Slice this summer.

Featuring in a brand new commercial, the actress wears red and is seen sensuously trying to pluck mangoes off a tree.

She isn't a head turner for nothing. 

Bipasha Basu, who's a fitness freak and generally gets associated with products that endorse healthy living, is seen selling Real Activ juice on television these days.

The actress also endorses digestive biscuits.

Ranbir Kapoor -- who's been the face of Pepsi for quite a while now, and featured in a series of ads preceding the fifth season of Kaun Banega Crorepati last year with dad Rishi Kapoor -- is back.

Only this time, he's taken up the cause of football. We'll buy anything this rockstar is selling.

Saif Ali Khan's back too.

With the drink that's so cool, it's worth hanging out with. Or so it claims.

The wisecracking Appy Fizz is good friends with Saif and is quite popular among his friends too.

Asin's bringing back the crazy in you with the new Mirinda this season.

The bubbly actress's 'Pagalpanti bhi zaroori hai' punch line was a hit.

Telugu star Mahesh Babu brings some youthful energy with him as he takes over from resident Thumbs Up guy Akshay Kumar.

The actor is seen leading a bunch of his friends in a stunt that involves commuting in a way only daredevils can.

Totally toofani.

Sharman Joshi put his innate cool quotient to good use with 7Up soft drink last year and showed how keeping one's cool in the summer heat is the best thing to do.

We see him cheering up a penguin at a zoo this season.

Actor Siddharth plays a sullen shy guy who's too scared to ask the college girl he likes to go out with him.

Luckily, Frooti comes to his rescue and he manages to convey his feelings to the girl.

Genelia D'Souza lends her child-like verve to Rasna this summer as she pays a young fan a visit one hot afternoon.