Amul makes its butter even more delicious with its witty advertisements, focusing on trending and newsy topics.
We decided to look at some of its witty takes on Hindi cinema in the last decade. Take a look:
Rowdy Rathore (2012)
Akshay Kumar's popular one-liner in the film -- Don't Angry Me -- finds its own version in the Amul ad: Don't Hungry Me.
With director Prabhu Deva and Akshay whipping up a tasty bread and butter sandwich, the ad seemed to hit the right notes.
Vicky Donor (2012)
Fitting perfectly into Vicky Donor's scheme of sperm donation, the Amul poster shows a bunch of children saying, 'Vicky, Do Na!'
Ra.One (2011)
The title of Shah Rukh Khan's ambitious film Ra.One became Kha.One in this ad.
Bbudha Hoga Tera Baap (2011)
Amitabh Bachchan's Bbudha Hoga Tera Baap changed to Bhooka Hoga Hoga Tera Baap!
The tagline -- Big Daddy of Butters -- reminds us once again that Bachchan will remain the Big B of the film industry.
Kites (2010)
Kites may not have done as well as Hrithik Roshan would have hoped for but Amul had its own take on it, with 'Bites.'
Robot (2010)
Rajinikanth can do ANYTHING!
And if he's a robot, slicing 1,000 loaves with one finger is a breeze.
Once Upon a Time In Mumbaai (2010)
Amul took on the film's retro look, and twisted the title to say: Once Upon A Slice in Mumbai.
Rab Ne Bana De Jodi (2008)
Taking off on Rab Ne Bana Di Jodi song Haule Haule, the ad cried 'Khaale Khaale,' and concluded with 'Bun Ne Bana Di Jodi'.
Dostana (2008)
Amul took off on the 'special' Dostana friendship that Abhishek Bachchan and John Abraham shared in the film, and showed them feeding toast to each other while ignoring Priyanka Chopra.
Phoonk (2008)
Amul twisted Phoonk to Bhookh in this ad.
The doll that features in the film made its way here as well.
Singh is Kingg (2008)
Shah Rukh Khan may be Badshah but Akshay Kumar is King!
With the success of Singh Is Kingg, Akshay seemed to pose quite a threat to SRK's royal status.
Race (2008)
After the success of Race, Amul came up with the poster Raid Every Raid, asking people to dig into their butter more often.
Rock On!! (2008)
Farhan Akhtar's rock band Magik in his blockbuster film Rock On!! was splashed on the Amul ad for the film.
Saawariya (2007)
Saawariya and Om Shanti Om released on the same day, but saw extreme responses.
Amul cashed in on this, suggesting that people 'Eat at Om' instead.
Taare Zameen Par (2007)
Amul changed the Taare Zameen Par's tagline -- 'Every Child is Special' -- to 'Every Bite is Special'.
Aaja Nachle (2007)
When Madhuri Dixit made her acting comeback, there was a lot of expectation from her dance-based film, Aaja Nachle. Amul then asked Madhuri to show her 'jalwa'.
Cheeni Kum (2007)
Cheeni Kum, Butter Zyada.
'Nuff said.
Chak De! India (2007)
Amul asked India to 'Chakh le' its delicious butter, punning on the title of Shah Rukh's film.
Lage Raho Munna Bhai (2006)
After the release of Raj Kumar Hirani's blockbuster film Lage Raho Munna Bhai, Amul asked its customers to 'Lagate Raho Maska Bhai'!
Rang De Basanti (2006)
Rang De Basanti stuck a chord with the nation's youth, and Amul picked it up very wisely. Their ad said: Young De Basanti.
Dhoom 2 (2006)
When Dhoom 2 became a hit, Amul decided to market it's other popular product, Dhoodh (too)!
Omkara (2006)
Saif Ali Khan's character in Omkara -- Langda Tyagi -- was a huge hit among people, as everyone woke up to his talent. So Amul's next ad punned on it, stating: Isko Mat Tyago.
Swades (2004)
Swadish -- meaning tasty -- was Amul's new ad for SRK's Swades.
Kabhi Khushi Kabhie Gaam (2001)
The tagline of the film 'It's all about loving your parents' was changed to butter, with a clever title twist: Kabhi Bread Kabhi Butter
Lagaan (2001)
Amul Lagaana -- upon every slice in India.
Pretty much sums it up, doesn't it?
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