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Rediff.com  » Business » Nokia launches Lumia 925 and 625 in India

Nokia launches Lumia 925 and 625 in India

August 23, 2013 15:16 IST

Nokia launches Lumia 925 and 625 in India

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Expanding its Lumia range, Finnish handset maker Nokia on Thursday launched the flagship 925 in India along with 625, its biggest smartphone to date, targeting people in the age group of 18-25 years.

The company has priced Lumia 625 at Rs 19,999 and the phone will be available in the market in three-four days, while the Lumia 925 is already available in the market for Rs 33,499.

Stating that India is amongst the top three markets globally for Lumia, Nokia India Director Marketing Viral Oza said: “We have launched 12 Lumia devices in 18 months... That’s amazing speed when you have a platform which is launched from scratch.”

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Image: Nokia vice president for industrial design Stefan Pannenbecker holds the Nokia Lumia 925 at its launch.
Photographs: Luke MacGregor/Reuters

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Nokia launches Lumia 925 and 625 in India

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He said the company is targeting the youth in the age group of 18-25 years. “Our focus consumers are the 18-25 year old youth and within that depending on the kind of offering we have, we appeal to different parts of them,” Oza said.

He said for 625, the company is appealing to somebody who wants a smart and affordable device which has the advance Lumia features and a large screen where they can enjoy entertainment.

Lumia 625 features a 4.7-inch LCD screen, which can be viewable in direct sunlight and offers a super sensitive touch technology for operation with gloves or nails.

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Image: Lumia 925.
Photographs: Courtesy, Nokia

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Nokia launches Lumia 925 and 625 in India

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The company is offering free movies worth Rs 4,275 on an application by Digitainment which is available on the device.

The Lumia 925, which was launched in May in London, is the flagship device, which is lighter than the earlier model and has a metal design. Nokia is facing stiff competition from iOS and Android- based phones in smartphone category.

Nokia, which had been holding fort in the Indian market for over a decade, has been replaced by Korean handset maker Samsung as per the latest Voice&Data Survey.

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Image: Lumia 625.
Photographs: Courtesy, Nokia

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Nokia launches Lumia 925 and 625 in India

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Samsung became the market leader with a 31.5 per cent market share while Nokia was down by a rank to be placed at number two in the survey with a 27.2 per cent market share.

According to research firm Gartner, Nokia’s Windows Phone sales have sequentially improved reaching a volume of 5.1 million units, but it was still at a tenth slot in terms of market share in smartphone segment in the first quarter of 2013.

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Image: Lumia 625.
Photographs: Courtesy, Nokia

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Nokia launches Lumia 925 and 625 in India

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Nokia Lumia 625 specifications

Price: Rs 19,999

Screen: 4.7-inch 480x800

Weight: 159g

OS: Windows Phone 8

RAM: 512MB

Processor: 1.2GHz dual core

Memory: 8GB (expandable)

Camera front/rear: VGA/ 5MP/

Battery: 2,000 mAh (removable)

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Image: Lumia 625.
Photographs: Courtesy, Nokia

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Nokia launches Lumia 925 and 625 in India

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Nokia Lumia 95 specifications

Price: Rs 33,499

Screen: 4.5-inch 768 x 1,280

Weight: 139g

OS: Windows Phone 8

RAM: 1GB

Processor: 1.5GHz dual core

Memory: 16GB

Camera front/rear: 1.3 MP/8MP

Battery: 2,000 mAh


Image: Lumia 925.
Photographs: Courtesy, Nokia

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