rediff.com

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 
Rediff.com  » Business » Facebook shows the way to other tech giants

Facebook shows the way to other tech giants

July 29, 2013 10:02 IST

Facebook shows the way to other tech giants

     Next

Next

Facebook is answering questions that its rivals cannot. Big technology firms have mostly reported sub-par second-quarter earnings, with desktop software giant Microsoft the leading victim of the shift to mobile computing.

Click NEXT to read more...


Image: Facebook is answering questions that its rivals cannot.
Photographs: Lee Celano/Reuters

     Next

Facebook shows the way to other tech giants

Prev     Next
Prev

Next

By contrast, Mark Zuckerberg's social network is thriving on portable gadgets, and Facebook's revenue growth - 53 per cent to $1.8 billion in the quarter - was the fastest since its initial public offering in May last year. There's more fuel here.

Click NEXT to read more...


Image: Mark Zuckerberg with his wife Priscilla Chan at the Sun Valley in Idaho, United States.
Photographs: Rick Wilking/Reuters

Prev     Next

Facebook shows the way to other tech giants

Prev     Next
Prev

Next

The number of people going to Facebook via mobile devices continues its inexorable rise. Of the 1.15 billion people who visit the site monthly, more than 800 million now do so via smartphones and tablets.

Click NEXT to read more...


Image: Employees dine near a fire at an outdoor cafe at the Facebook headquarters in Menlo Park, California.
Photographs: Robert Galbraith/Reuters
Tags:

Prev     Next

Facebook shows the way to other tech giants

Prev     Next
Prev

Next

More importantly, Facebook has figured out how to sell advertising on those smaller screens. Mobile now accounts for more than 41 per cent of all advertising revenue, up from about 30 per cent last quarter and close to nothing a year ago.

Click NEXT to read more...


Image: A game of chess at Facebook headquarters in Menlo Park, California.
Photographs: Robert Galbraith/Reuters

Prev     Next

Facebook shows the way to other tech giants

Prev     Next
Prev

Next

Not only is Facebook serving up lots of mobile ads, it is getting more revenue out of each one. According to the company, the price per click on a mobile ad rose in the quarter and overall ad prices rose 13 per cent year-on-year.

Click NEXT to read more...


Image: A view of the design studio at the company's headquarters in Menlo Park, California.
Photographs: Robert Galbraith/Reuters
Tags:

Prev     Next

Facebook shows the way to other tech giants

Prev     Next
Prev

Next

That's notable when Internet search giant Google is seeing its revenue per click decline as cheaper mobile ads displace more expensive desktop ads - and helps explain why Facebook's shares jumped as much as 20 per cent in after-hours trading. Another similar leap, and the company's stock would finally regain its $38-a-share IPO price.

Click NEXT to read more...


Image: A Facebook employee works in the design studio at the company's headquarters in Menlo Park, California.
Photographs: Robert Galbraith/Reuters

Prev     Next

Facebook shows the way to other tech giants

Prev     Next
Prev

Next

The mobile advertising engine is revving up, too. Users are spending a lot of their time on mobile devices, but as yet only about 2 per cent of global ad spending is aimed at smartphones and tablets, Facebook reckons.

Click NEXT to read more...


Image: A discussion is on at the headquarters of Facebook in Menlo Park, California.
Photographs: Robert Galbraith/Reuters
Tags:

Prev     Next

Facebook shows the way to other tech giants

Prev     More
Prev

More

It seems nearly inevitable that advertisers will eventually spend more money and time reaching people on their handheld gadgets. At one stage there were questions about Facebook's ability to capitalise on that trend. Now it looks like one of the few tech firms that has figured out how to do just that.


Image: A view of the international user operations area at the headquarters of Facebook in Menlo Park, California.
Photographs: Robert Galbraith/Reuters
Tags:

Prev     More
Source:
© Copyright 2013 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.