With gold prices falling, jewellery retailers in India are witnessing a surge in demand and expect up to 50 per cent spike in sales volume during this marriage season.
Jewellers are also expecting prices to fall further to around Rs 25,000 per 10 grams in the short-term.
Click NEXT to see more images of this gold rush across the world...
Customers try gold bangles inside a jewellery showroom in Kochi.
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A girl tries a gold necklace inside a jewellery showroom in Mumbai.
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A saleswoman arranges a gold necklace inside a jewellery showroom in Kochi.
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An employee arranges gold bangles at a jewellery shop at the Grand Bazaar in Istanbul.
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Women look into a jewellery shop where gold bangles are on display at the Grand Bazaar in Istanbul.
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An employee arranges gold jewellery in the counter of a gold shop in Wuhan, Hubei province.
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A customer looks at gold accessories at a gold store in Hangzhou, Zhejiang province.
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Store manager Jared Minsky talks to a potential customer about gold watches inside the Gold Standard jewellery store in New York.
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A woman looks at a Rolls Royce "RRR65" car model made from pure gold weighing 1.5 kg, displayed at the "Gem and Jewellery India International Exhibition 2013" (GJIIE) in Chennai.
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A salesman counts money at a jewellery shop at the gold market in Riyadh.
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Salespeople are reflected in a mirror as they stand at the cash counter inside a gold jewellery showroom in Kochi.
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An employee arranges jewellery at a window display in a shop at the Gold Souq in Dubai.
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A salesgirl shows a gold necklace to customers at a jewellery showroom in Chandigarh.
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A Muslim pilgrim looks at a jewellery shop a prayer session at the surrounding area of the Grand Mosque during the annual hajj pilgrimage in the holy city of Mecca.
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Mahdi al-Mehri, 28, a Saudi jeweller, displays gold bangle in a jewellery shop at the surrounding area of the Grand Mosque in Mecca.
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A worker stands in front of his gold jewellery shop at the market of Khan el-Khalili in Old Cairo.
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A Turkish couple look into jewellery shop where gold bangles are on display in Grand Bazaar in Istanbul.
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Customers crowd at a gold jewellery showroom on the occasion of Akshaya Tritiya, a major gold buying festival in Kochi.
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A salesgirl is reflected in a mirror inside a gold jewellery showroom in Kochi.
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Women stand in front of a gold shop at al-Bzoria market in old Damascus.
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A customer looks at gold bangles inside a jewellery showroom in Hyderabad.
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A customer tries on a gold necklace inside a jewellery showroom in Hyderabad.
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A woman checks a gold necklace inside a jewellery showroom in Hyderabad.
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A woman is reflected in a mirror as she tries a gold earring inside a gold jewellery showroom in Kochi.
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Customers check gold rings inside a gold jewellery showroom in Kochi.
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A salesman arranges a gold necklace inside a gold jewellery showroom in Kochi.
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The salesman displays gold bangles to a customer at a jewellery showroom in Chennai.
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