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A look at most well-liked consumer brands of 2012

Last updated on: January 29, 2013 11:38 IST

A look at most well-liked consumer brands of 2012

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Apple barely missed making the list of the 10 most well-liked in the US, says marketing research firm YouGov BrandIndex, according to Business Insider.

YouGov BrandIndex interviews 5,000 people each weekday from a representative US population sample about brands' consumer perception. This list is the result of more than 1.2 million interviews in 2012, it says.

Let's take a look at best brands of 2012.

Source: brandindex.com

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Image: A view of Stockholm, Sweden.
Photographs: Ints Kalnins/Reuters

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Subway

Score: 40.3

Business: Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is one of the fastest growing franchises in the world with 37,881 restaurants in 98 countries and territories as of November 7, 2012.

Overall rank: 1

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Image: Subway founder Fred DeLuca poses at a branch in central London, United Kingdom.
Photographs: Stefan Wermuth/Reuters
Tags: , American

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Amazon

Score: 36.8

Business: Amazon.com is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States. It is the world's largest online retailer.

Overall rank: 2

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Image: A view of Amazon's warehouse in Dunfermline, Scotland.
Photographs: Russell Cheyne/Reuters

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Cheerios

Score: 35.4

Business: Cheerios is a brand of breakfast cereal by General Mills introduced on May 1, 1941, originally named CheeriOats. The name was changed to Cheerios in 1945 because of a trade name dispute with Quaker Oats. The name fit the 'O' shape of the cereal pieces.

Overall rank: 3

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Image: General Mills logo is seen on a box of Cheerios cereal in Evanston, Illinois, United States.
Photographs: Jim Young/Reuters

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History Channel

Score: 33.8

Business: It is a US-based international satellite and cable TV channel owned by A&E Television Networks. It originally broadcast documentary programmes and historical fiction series. However since 2008, it has mostly broadcast a variety of scripted reality television series and other non-history-related content.

Overall rank: 4

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Image: Matt Damon, left, actor and executive producer of the History Channel film 'The People Speak', and Chris Moore, executive producer, discuss the film in Pasadena, California, United States.
Photographs: Fred Prouser/Reuters

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Lowe's

Score: 32.7

Business: Lowe's is an American chain of retail home improvement and appliance stores in the United States, Canada, and Mexico.

Overall rank: 5

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Image: Lowe's workers collect shopping carts at the Lowe's Home Improvement Warehouse in Burbank, California, United States.
Photographs: Fred Prouser/Reuters

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Ford

Score: 32.1

Business: Ford is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903.

Overall rank: 6

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Image: 2013 Shelby Ford Focus ST is unveiled at the North American International Auto Show in Detroit, Michigan, United States.
Photographs: James Fassinger/Reuters

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Target

Score: 31.1

Business: Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart.

Overall rank: 7

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Image: Shoppers at a Target store in Chicago, United States.
Photographs: John Gress/Reuters

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Kindle

Score: 31.0

Business: It is a series of e-book readers produced by Amazon.com. Amazon Kindle devices enable users to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and other digital media via wireless networking.

Overall rank: 8

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Image: A commuter reads on a Kindle e-reader while waiting in the subway in Cambridge, Massachusetts, United States.
Photographs: Brian Snyder/Reuters
Tags: , Amazon Kindle , com

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YouTube

Score: 30.9

Business: YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.

Overall rank: 9

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Image: Visitors at a YouTube stand in Cannes, France.
Photographs: Eric Gaillard/Reuters

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Google

Score: 30.8

Business: Google is an American multinational corporation that provides Internet-related products and services, including Internet search, cloud computing, software and advertising technologies.

Overall rank: 10

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Image: Google France headquarters in Paris, France.
Photographs: Brinon/Pool/Reuters
Tags: , American

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Apple

Score: 30.8

Business: Apple is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and personal computers.

Overall rank: 11

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Image: Apple logo hangs in a glass enclosure above the Fifth Ave Apple Store in New York, United States.
Photographs: Lucas Jackson/Reuters

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M&M's

Score: 30.7

Business: M&M's, named after the surnames of Forrest Mars, Sr, & Bruce Murrie of Hershey's, are "colourful button-shaped candies" produced by Mars, Incorporated. The candy shells, each of which has the letter "m" printed in lower case on one side, surround a variety of fillings, including milk chocolate, dark chocolate, crisped rice, mint chocolate, peanuts, almonds, orange chocolate, coconut, pretzel, wild cherry, cinnamon, raspberry, and peanut butter.

Overall rank: 12

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Image: Packets of M&M's chocolates at the production line of candy and chocolate maker Mars Chocolate France's plant in Haguenau, eastern France.
Photographs: Vincent Kessler/Reuters

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Walgreens

Score: 30.5

Business: Walgreen is the largest drug retailing chain in the United States. As of January 31, 2012, the company operates 8,300 stores in all 50 states, the District of Columbia, Puerto Rico, and Guam. It was founded in Chicago, Illinois, in 1901. Walgreens' headquarters are in the Chicago suburb of Deerfield.

Overall rank: 13

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Image: Shoppers walk by at the Walgreens' Times Square store in New York, United States.
Photographs: Andrew Kelly/Reuters

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Discovery Channel

Score: 30.5

Business: Discovery Channel is an American satellite and cable specialty channel (also delivered via IPTV, terrestrial television and internet television in other parts of the world), founded by John Hendricks and distributed by Discovery Communications.

Overall rank: 14

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Image: Discovery Communications headquarters in Silver Spring, Maryland, United States.
Photographs: Jim Bourg/Reuters

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Olive Garden

Score: 30.4

Business: Olive Garden is an American casual dining restaurant chain specialising in Italian-American cuisine. It is a subsidiary of Darden Restaurants, which is headquartered in un-incorporated Orange County, Florida, near Orlando.

Olive Garden operates more than 750 locations globally.

Overall rank: 15

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Image: An Olive Garden employee helps a customer carry an order of food to her car at an Olive Garden restaurant in Burbank, California, United States.
Photographs: Fred Prouser/Reuters

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iPad

Score: 30.4

Business: The iPad is a line of tablet computers designed and marketed by Apple, which runs on Apple's iOS operating system. The first iPad was released on April 3, 2010; the most recent iPad models, the fourth-generation iPad and iPad Mini, were released on November 2, 2012.

Overall rank: 16

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Image: Woman looks at her iPad tablet after the Emporio Armani Spring/Summer 2013 collection at Milan Fashion Week, Italy.
Photographs: Stefano Rellandini/Reuters
Tags: , Apple

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V8

Score: 30.0

Business: V8 Vegetable Juice is a trademark name for beverage products sold worldwide and made from either eight vegetables or a mixture of vegetables and fruits. The brand is owned by the Campbell Soup Company. The original V8 got its name from the fact that it contained the juices of eight different vegetables, as well as being a reference to the V8 engine.

Overall rank: 17

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Image: Salads, fresh fruits and prepared food for sale at a store in Hollywood, United States.
Photographs: Fred Prouser/Reuters

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Home Depot

Score: 28.2

Business: The Home Depot is an American retailer of home improvement and construction products and services. It operates many big-box format stores across the United States (including all 50 US states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam), all 10 provinces of Canada, as well as Mexico and China.

Overall rank: 18

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Image: Shoppers look at durable goods appliances at a Home Depot store in New York, United States.
Photographs: Lucas Jackson/Reuters

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Wendy's

Score: 28.0

Business: Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company moved its headquarters to the Columbus suburb of Dublin, Ohio in 1976.

Overall rank: 19

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Image: A combined Wendy's/Arby's sign is shown near a restaurant in Fontana, California, United States.
Photographs: Lisa Baertlein/Reuters

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Craftsman

Score: 27.8

Business: Craftsman is a line of tools, lawn and garden equipment, and work wear controlled by Sears Holdings Corporation. The brand is owned by KCD IP, a special purpose entity created by Sears Holdings for securitisation purposes that also owns Sears house brands Kenmore and DieHard.

Overall rank: 20

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Image: Craftsman is a line of tools, lawn and garden equipment, and work wear controlled by Sears Holdings.
Photographs: Source: craftsman.com

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iPhone

Score: 27.1

Business: The iPhone is a line of smartphones designed and marketed by Apple Inc. It runs Apple's iOS mobile operating system, known as the "iPhone OS" until mid-2010, shortly after the release of the iPad. The first iPhone was released on June 29, 2007; the most recent iPhone, the sixth-generation iPhone 5, on September 21, 2012.

Overall rank: 21

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Image: Women use smartphones in front of the Trevi Fountain in Rome, Italy.
Photographs: Tony Gentile/Reuters
Tags: , Apple

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Dawn

Score: 27.0

Business: Dawn is a brand of dishwashing liquid owned by Procter & Gamble. Introduced in 1972, it is the best-selling brand of dishwashing liquid in the United States.

Overall rank: 22

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Image: Dawn is a brand of dishwashing liquid owned by Procter & Gamble.
Photographs: Source: dawn-dish.com

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Dawn

Score: 26.9

Business: Tide is the brand-name of a popular laundry detergent manufactured by Procter & Gamble, first marketed in its present form in 1949.

Overall rank: 23

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Image: Tide on display at a Wal-Mart store in Chicago, United States.
Photographs: John Gress/Reuters

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Red Lobster

Score: 26.7

Business: Red Lobster is an American casual dining restaurant chain that is owned and operated by Darden Restaurants, headquartered in Orlando, Florida. The company also has operations in Canada, the United Arab Emirates, and Japan. As of May 29, 2011, there are 698 Red Lobster locations worldwide.

Overall rank: 24

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Image: A Red Lobster restaurant in Times Square, New York, United States.
Photographs: Keith Bedford/Reuters

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Kohl's

Score: 26.5

Business: Kohl's Corporation is an American department store chain headquartered in the Milwaukee suburb of Menomonee Falls, Wisconsin, operating as of September 2011, 1,089 stores in 49 states. In 1998, it entered the S&P 500 list, and is also listed in the Fortune 500.

The chain was the 20th-largest retailer in the United States in 2011 in terms of revenue. Kohl's is the fourth largest US department store by sales, below JCPenney, and above Nordstrom.

Overall rank: 25


Image: Kohl's store in Westminster, Colorado, United States.
Photographs: Rick Wilking/Reuters

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