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A look at how companies rebrand with new logos

Last updated on: July 18, 2012 14:14 IST

A look at how companies rebrand with new logos

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Many companies around the world have rebranded themselves by changing their logos.

Let's take a look at some of these companies and their changed logos.

NOTE: Old logo is at left and new logo at right

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Image: Let's take a look at some changed logos.
Photographs: John Gress/Reuters
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A look at how companies rebrand with new logos

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Air India, the national carrier, flew with the old logo until 2007.

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A look at how companies rebrand with new logos

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Airtel opted for the new logo after making foreign acquisitions.

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A look at how companies rebrand with new logos

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Kingfisher dropped the good times in the new logo.

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A look at how companies rebrand with new logos

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Microsoft opted for the new look with a new logo.

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A look at how companies rebrand with new logos

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McDonald's had a very different logo from the iconic one it now has.

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A look at how companies rebrand with new logos

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Nintendo changed its all-Japanese logo to an English one.

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A look at how companies rebrand with new logos

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Car manufacturer Nissan dropped the red colour all together from its logo.

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A look at how companies rebrand with new logos

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LEGO, meanwhile, added the red colour to its new logo.

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A look at how companies rebrand with new logos

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Mozilla changed its Phoenix bird to a totally different logo.

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A look at how companies rebrand with new logos

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Apple's old logo was completely different from the now famous one.

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A look at how companies rebrand with new logos

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Oil giant Shell too went for a completely new look.

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A look at how companies rebrand with new logos

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The new Canon logo looks much better than the odd one it earlier sported.

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Xerox dropped the big X from the centre, which turned out to be a good move given that a big X is usually used by companies that are into adult business.

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A look at how companies rebrand with new logos

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British Airways' new logo is much more visually appealing than the old one it had.

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A look at how companies rebrand with new logos

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General Electric added colour and changed the design of the new logo.

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A look at how companies rebrand with new logos

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AT&T made its new logo simpler by reducing the number of words and changing the design.

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IBM's new logo is completely unrecognisable from the old one.

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A look at how companies rebrand with new logos

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Car manufacturer Mazda gave its logo a new look.

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A look at how companies rebrand with new logos

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Lays changed its design and added the word chips to the new logo.

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Discovery Channel went for a complete overhaul of its logo.

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A look at how companies rebrand with new logos

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Eskimo rebranded itself by going for a new logo.

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Kodak went for a simpler logo instead of the complicated one it previously had.



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