"The launch of 'Duke' is one of the many steps in our association with KTM over the last five years. Between Bajaj Pulsar and KTM 'Duke' we intend to further strengthen our position in sports motorcycle segment in India," Bajaj Auto Managing Director Rajiv Bajaj said.
The company will be launching at least one new KTM bike every year in India, he added.
Bajaj Auto has decided to sell 'Duke' through all its 32 pro-biking showrooms, which has now been transformed into exclusive KTM outlets. Besides, there will be 40 service centres dedicated only for KTM bikes.