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Rediff.com  » Getahead » PICS: Now, lingerie with 24 karat gold thread embroidery!
This article was first published 10 years ago

PICS: Now, lingerie with 24 karat gold thread embroidery!

Last updated on: August 12, 2013 18:31 IST

Image: Gold is at the heart of Rococo Dessous' luxury lingerie line, designed with the world's first 24 karat gold thread.
Photographs: Courtesy Rococo Dessous' Facebook page

Move over diamond-studded bras, Rococo Dessous' latest innovation is the gold lingerie

Rococo Dessous of Switzerland, Monaco and New York have unveiled a line of intimate apparel made with innovative 24-karat gold thread.

The company's managing director, Sascha Hertil, told the ABC News that the thongs, bras, camisoles, slips and other 24 karat unmentionables are priced from $1500 to $6,000.

He said that "the innovation is the thread."

PICS: Now, lingerie with 24 karat gold thread embroidery!

Image: Each piece of lingiere is produced from Swiss gold fabric, hand-stitched in New York, has a unique number and is made-to-order, Rococo Dessous' website reads.
Photographs: Courtesy Rococo Dessous' Facebook page

Sascha Hertil asserted that though there has been gold thread before, it used a different technology and could not be 24 karat.

Talking about Indian fashion, he said that the country has a long history of gold-thread-making that heats the metal, then steams it onto textiles, but the process does not work for gold of highest purity, which fails to attach.

PICS: Now, lingerie with 24 karat gold thread embroidery!

Image: This is Rococo Dessous' first collection dedicated, as its website says, 'to the modern princess'.
Photographs: Courtesy Rococo Dessous' Facebook page

Sascha said that they gold-plate the thread on an atomic level by the process which was invented two years ago in Switzerland.

Each object by the lingerie brand is produced from Swiss gold fabric, hand-stitched in New York and is made-to-order for our clients.

Courtesy: ANI

PICS: Now, lingerie with 24 karat gold thread embroidery!

Image: Rococo Dessous' gold lingerie costs between $1500-$6,000
Photographs: Courtesy Rococo Dessous' Facebook page

At $6,000 the 'gold lingerie' isn't the most expensive piece of clothing you can purchase for your girlfriend. At $15 million, the Red Hot Fantasy Bra is the stuff that, well fantasies are made of.

The one-of-its-kind bra contained 1300 precious stones and a total of 300 carats worth of Thai rubies stitched onto red satin. It was designed by exclusive multinational jewellery and timepiece label Mouawad.

It remains, to this day, one of the most expensive pieces of lingerie ever made.

Ever wondered how expensive is expensive?

Click MORE for the list of sensual lingerie costing millions.