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Start-up advice: How to survive a break-up

March 22, 2014 10:29 IST

Start-up advice: How to survive a break-up


Gaurav Munjal, Courtesy

It's not bad to have obstacles. You just have to overcome them, says Gaurav Munjal, founder of while sharing his own experience of how he survived a break-up and helped revive his start-up from shutting down.

I had heard somewhere that the best way to connect with someone is to show them that you are as crazy as them.

Six months ago...

She called me 10 days after the break-up and told me that the break-up hasn't happened yet and then she broke up with me the very next day again.

I was sure this was the girl of my life and almost sure that I will end up marrying her.

Did it hurt? Well, the only time I did not feel the pain was when I was sleeping and that's why I slept most of the time. 

And then I skipped couple of days of work.

It wouldn't have mattered much to a company if I were an employee and would have taken leave, but the problem was that it was a company I had started and I was the so-called CEO of the company or start-up, if you prefer.

(Between-the-lines advice for readers: Unless you are building the next Whatsapp, it's better if you run your start-up like a company and not your company like a start-up.

If you didn't understand that, someday you will.)

Coming back to my heart break, what is even worse is when this is the company you had started after putting whatever you had on stake -- after quitting a seven digit salaried job which people yearn for; after not listening to your parents to study further.

In a relationship, as in a start-up, there is something called as the 'honeymoon period' where everything seems perfect and filled with passion; you are excited that you have just found your love (or started something you have been dreaming of).

It's filled with some of the most awesome moments the happy times, telling people about your happiness and sharing with them.

It seems like things are all sorted and you are always in a certain sense of high.

Then reality kicks in…

What happened with me was that the honeymoon period of the relationship and the start-up actually started at the same point, so did the aftermath.

Running a company is more than telling everyone that you are the CEO of the company that has just raised funds.

You face the bigger challenges like hiring/firing (your lead developer getting an offer from Flipkart and you trying to retain him), operations, money in money out, marketing, product and more importantly, survival.

So the problems while running the company had just started when she broke up with me, the so-called love of my life (damn Shah Rukh Khan, I hate you for this, but I love you for the entrepreneur you are).

And then I hit rock bottom.  

What's the use of going to office? Does anybody care?

I just wanted to sleep and not face reality.

But then there was another voice saying, "Isn't this what you craved for Gaurav?

"This adventure? This low followed by high followed by another low?

"Isn't that what you were getting into when you left your job and started your company? And obviously it's never supposed to be easy.

"If it's easy it wouldn't be worth it, will it?

But my chest hurt, I wanted to cry, I wanted to call her and ask her to stick with me in these bad times so that I have the courage to fight them (lame reason you give yourself during worst of times).

But I didn't call her and I did the following things....

The author Gaurav Munjal is an entrepreneur from Mumbai who started after facing accommodation problem during his college years. You can follow him on twitter @gauravmunjal or read his ranting at

Please click NEXT to continue reading...

Image: According to Gaurav the best way to overcome failure is to face it.
Photographs: Illustration courtesy


'I told myself: Not to fall backwards'

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  • I called up all my friends and talked to them, went and met them, especially the ones who inspired me always I started reading a lot.
  • I started with two books, Choose Yourself by James Altucher (thank you once again, James) and Steve Jobs by Walter Isaacton.
  • Found good mentors and listened to them on how to fix things and get back on track.
  • I brought positive changes in my life -- more exercise, less junk food, less alcohol, less Facebook. More work, more discipline.

I told myself: Not to fall backwards

The last line is from James Altucher's blog post; this is the whole paragraph:

"You fall backwards. You're losing clients.

Your best programmer quit. Your traffic is going down.

Your girlfriend is not returning your calls. Your boss promoted someone over you.

Time to get creative now. You need to think out of the box.

Again, this is just an obstacle. Not a failure.

Failures start off as obstacles. You want to overcome obstacles.

You can't make your girlfriend call you back. Maybe you get a new girlfriend who calls you back.

Maybe you take a step back and build a new site.

You start looking for a new job so you find people who value you.

Falling backwards consistently will make you go to zero. So when you start to "fall backwards" you say, 'OK, I have an obstacle. Now I need to think out of the box to get rid of this obstacle.'

It's not bad to have obstacles.

You just have to overcome them.  If you fall back too far then you fall down."

Image: You must learn to look above the things that pull you down.
Photographs: Illustration by Uttam Ghosh/

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'Raising money should be the last thing on your mind'

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Three months ago...

It took three months of discipline from the point when I used to wake up and be like, "I just want to sleep more and not give a damn about anyone anymore" to the point where you get the same passion back for your company as you had on Day One.

It wasn't easy, but well good things are never easy. And slowly things started to get better.

December was the time when we reached from 19 people to six people because well, we had to survive and it was the right thing to do.

Difficult, but right, and then things started to get better -- More traffic, more customers, more inventory and more colleges.

Few learnings during the phase:

Say STFU to all funding news

I used to get scared a LOT when time and again I used to read: "X start-up has raised a million dollar round and bought a domain for huge amount of money."

Let me tell you one thing very honestly which I have learnt over the past few months from my mentors (Thank you Sameer Guglani, Aakrit Vaish, Miten Sampat) and running the business myself that how well you do has nothing to do with how much money you have raised.

In fact, raising money should be the last thing on your mind.

At one point, we hired like crazy because we were seeing some of the peers expand aggressively. It was a mistake and I did learn a lot from it. Focus on your product and business and not your competition.

Learn to handle your emotions.

Either you can run a company or be emotional. You cannot do both.

I did not fire an employee for two months because he was my junior from college and emotionally I thought things might improve when I very well knew nothing good is going to happen.


I was working with Directi before

Being a product company and having a Google-like culture made me follow the same at, but I soon realised my company is not a product company.

It's a business that's as much offline as it is online and for that more than anyone else I need to be disciplined in terms of the office timings, flexibility and work culture.

Whatever said and done you have to do sales and get money and sell the product you are building, and trust me, selling to a broker is not easy especially when you have 10 big competitors in the market.

Get good mentors.

I was constantly in touch with Sameer Guglani of The Morpheus, Waqar Azmi of SutraHR, Aakrit Vaish (my co-founder and investor) and few other friends who would prefer if I don't mention their names. 

Image: Don't get bogged down with funding woes.
Photographs: Illustration by Uttam Ghosh/

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'Time doesn't change anything, doing things change things'

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As they say, just don't give up yet, things will get better.

As I look back, things did get better and a lot better.

And it took a lot of effort on my part to focus on the positive aspects and learn from my mistakes.

As Dr Gregory House says in the TV Series House M.D, "Time doesn't change anything, doing things change things."

There are times I do get anxious, start worrying, but then I smile, focus, read and do my work.

On another note, recently launched in Bangalore, Kota, Pune and is soon launching in Delhi and Jaipur.

Image: Instead of worrying and feeling disappointed, work towards a better tomorrow.
Photographs: Illustration by Uttam Ghosh/

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