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5 traits entrepreneurs must look for in angel investors

Last updated on: March 28, 2012 19:10 IST

5 traits entrepreneurs must look for in angel investors

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Yourstory.in
Mukund Mohan, CEO of Jivity, a leading social commerce company offers 5 tips to angel investors who want to help young entrepreneurs fund their start-up. Illustrations by Uttam Ghosh

Over a start-up event Bangalore a few weeks ago, I had the chance to talk to over 50 budding entrepreneurs about the seed funding scenario in India.

It is well known that there is a lot more demand for investments at the seed stage than there is supply.

The number of angel investors in India is estimated around 500 (informal estimate) and the number of active investors is less than 50.

The number of new technology companies alone in India (software and services) total over 500 every year.

I have personally talked to several high net-worth individuals (HNI) about looking at investing in new entrepreneurs and believe it will be only a matter of time (2-4 years) before investing at the seed stage becomes more prevalent.

What will increase the number of angel investors in India is simple -- more people making big money (I can easily see another 15-20 employees of Flipkart, Snapdeal and InMobi becoming angel investors in 2-3 years) and specifically more entrepreneurs themselves having exists.

So if you are a HNI and are looking to help young entrepreneurs become successful, what else would make you an ideal angel investor that entrepreneurs seek out for money?

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Courtesy: YourStory.in




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1. Experience and knowledge

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Relevant experience and knowledge of the space that entrepreneurs are looking to build companies in.

This is the biggest value add you can provide, more than the money.

If you have built a company in the same space, the value that you bring to the table is a lot more than any "dumb" money.

In fact one could argue that your experiences are nearly worth twice the money you put into the startup.



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2. Network and connections

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Great angel investors don't just write a cheque and disappear.

Once you put your money in, there's a responsibility to commit to the success of the company.

The bevy of lawyers, accountants, bankers, marketers and other connections you have made in your career are worth their weight in gold.

That's an amazingly attractive incentive for any entrepreneur to rather take money from you than other investors.



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3. Willingness to learn

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Willingness to learn as much as you are willing to teach.

Being an angel investor is more a lesson in learning than in teaching.

I am pleasantly surprised with the insights I hear on hiring techniques, investor / board management and online marketing from young start-up founders.



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4. Empathy

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Ability to provide time and empathy during the tough times.

Every start-up goes through a sine-curve of emotions.

In fact if you have been an entrepreneur you know the experience well.

Besides requiring a flash report on sales, hiring plan, product strategy and other company related metrics, the angel investor has to be available to his entrepreneurs.

This does not mean having to spend 10 hours a week on the start-up, but being available for that call or having a cup of coffee with the entrepreneur when you have a moment helps go a long way.



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5. Long range thinking

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Angel investing is certainly not for the faint of heart.

Market timing rarely works so most good investors I know invest the same amount every year for 5-10 years before they are able to spot patterns and obtain exits.

The thrills of helping young entrepreneurs succeed though, more than makes up for the short term uncertainty.



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