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IPL videos: Warne launches apparel brand Spinners

Last updated on: April 20, 2011 15:13 IST

IPL videos: Warne launches apparel brand Spinners

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- Video Courtesy: CVB News

- IPL-4 2011 coverage

Australian spin legend Shane Warne has launched a limited edition of men's T-shirts.

Designed by the himself for the ongoing Indian Premier League, they are titled Spinners by Shane Warne.

The line, earlier launched in Australia in November 2009 in partnership between Warne and Lime Door brands -- a strategic brand development company in Australia -- has been brought to India by Reliance Trends, its retail partner in India.

Warne sat with the product team and decided on the colours, fabric and graphics that went into designing the T-shirts, Michele Hamdart, CEO of Lime Door Brands said.

On the decision to launch the brand in India, Warne, who is captain-cum-coach of Rajasthan Royals -- said the foray into the Indian market "is something we have planned for a long time and something that I have a lot of faith in".

Spinners by Shane Warne also has a collection with an Indian influence. One of the T-shirts has graphics of "gully cricket", capturing the cricket passion in India where the game is played in every bylane, said Arun Sirdeshmukh, CEO of Reliance Trends.

Michele said there are plans to launch other categories, like men's and boys active wear, sports performance wear and accessories during the festive season in October.

A similar plan to launch an innerwear line is also on the cards. Warne obliged Michele's request to display part of the innerwear as a preview.

He said he was intricately involved in the designing and did not simply endorse the brand. In fact, his son also joined him when it came to designing the boys' wear.

Plans are also afoot to launch a women's and girls' range.



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