rediff.com

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 
Rediff.com  » Business » Motorola Ara: Make your own phone like you assemble a computer

Motorola Ara: Make your own phone like you assemble a computer

October 31, 2013 08:46 IST

Motorola Ara: Make your own phone like you assemble a computer

     Next

Next
Noel Randewich in San Francisco

Motorola wants to let consumers design their own smartphones.

The Google-owned manufacturer has launched Project Ara to create a free, open and standardised platform to let people pick and choose the components they want in their phones, Motorola said in a blog post this week.

The goal is to create a standard endoskeleton, or frame, that can hold different modules, like extra-powerful processors, additional batteries or memory chips for storing more music, all based on the customer's preferences.

Click NEXT to read more…


Image: A customisable phone from Phonebloks. Motorola has recently teamed up with Phonebloks for the project.
Photographs: Courtesy, Phonebloks
Tags: Ara

     Next

Motorola Ara: Make your own phone like you assemble a computer

Prev     Next
Prev

Next

"Our goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones. To give you the power to decide what your phone does, how it looks, where and what it's made of, how much it costs, and how long you'll keep it," Motorola said.

Motorola's vision of do-it-yourself smartphones builds on parent company Google's success with its widely used Android smartphone platform, which it offers for free and allows manufacturers to customise.

Click NEXT to read more…


Photographs: Courtesy, Motorola

Prev     Next

Motorola Ara: Make your own phone like you assemble a computer

Prev     Next
Prev

Next

Android also gives people more leeway to tweak the features on their smartphones than Apple's iOS platform offers to iPhone users.

Motorola said it has been working on Project Ara for over a year and that it recently teamed up with Phonebloks, an open source project that has also been working on creating modular smartphone components that can be easily replaced.

Click NEXT to read more…


Photographs: Courtesy, Motorola

Prev     Next

Motorola Ara: Make your own phone like you assemble a computer

Prev     Next
Prev

Next

The announcement of Ara follows Motorola's launch earlier this year of the Moto X smartphone, which lets customers choose the colors of the front and back panels and buttons.

On its website, Phonebloks envisions an online store letting consumers read reviews of smartphone components, shop for new and used parts, and order custom-designed handsets.

Click NEXT to read more…


Photographs: Courtesy, Motorola

Prev     Next

Motorola Ara: Make your own phone like you assemble a computer

Prev     More
Prev

More

Project Ara is also a bit of a throwback to the 1980s and 1990s, when many technology-handy consumers assembled their own desktop PCs using hard drives, power supplies, CPUs and other custom-picked components.

That became less common when laptops, which are more difficult to customize, became widely used, but computer components are still made at standard sizes that can be slotted into most PCs.

Motorola said it will work on the project openly and create experimental modules. It plans to invite developers and recruit "Ara scouts" to help research and shape the project.


Photographs: Courtesy, Phonebloks
Tags: Ara

Prev     More
Source:
© Copyright 2014 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.