Bobby's, a prominent Indian restaurant in Leicester, opened up a takeaway counter at Asda, making it the first restaurant to enter into an agreement like this with a supermarket chain.
One of the beneficiaries of the recession-induced growth in Indian ready-made meals is Oxford-based Kiran Bhandari, who recently landed a 300,000 deal to sell her home-made curry sauces in Asda supermarkets.
Bhandari began mass-producing her Indian table sauces after pupils at her cooking classes hailed them as the best they had ever tasted.
She is now working full-time with her daughter Anu to keep up with demand, as the tasty sauces are snapped up by curry-mad cooks.
"Given the current climate, you would think this would be the worst time to launch a new brand, but we've found the range is already selling extremely well. I realised there was a gap in the market when the pupils started telling how much they enjoyed it," Bhandari said.

this
Users
Comment
article