Aditya Swamy, channel head, MTV India, said, "One of the key insights for me was that even for young people, money decides their place in the social ladder. A deeper analysis made us realise this is because today, they are 'experience junkies'. It isn't about what you wear, or what car you drive, but about what all you have done."
The study 'Age of Sinnocence' was undertaken by MTV India, in association with TNS and Quantum Consumer Solutions.
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