What are the consequences of deflation?
Deflation leads to a lower level of demand in the economy. It increases the real value of money. It also increases unemployment.
The main effect of deflation is that it gives people a huge incentive not to buy goods.
This means that if something costs Rs 100 today, it will cost only Rs 95 next week, thus making people hold off their purchases.
The good news is that gives people an incentive to save money.
But as fewer people buy, manufacturers are left with excess inventory.
That means they need to reduce their supply, which means they can either stop manufacturing, which causes factory closures and layoffs, or they can reduce prices even further.
But the latter causes even more deflation, leading to lower spending, leading to more deflation.
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A shopkeeper holds a garland made of Rs 20 notes.
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