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Rediff.com  » Business » Nissan rolls out Datsun GO at Rs 3.12 lakh

Nissan rolls out Datsun GO at Rs 3.12 lakh

March 20, 2014 10:27 IST

Nissan rolls out Datsun GO at Rs 3.12 lakh

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Datsun has finally launched the most anticipated Go hatchback with base variant D priced at Rs 312,270, the mid-level variant A at Rs 346,482 while the top spec variant T costs Rs 369,999.

The variants are named after the first three letters of the brands name DAT, which stands for Dream, Access and Trust.

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Image: Datsun GO.
Photographs: Courtesy, MotorBeam

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Nissan rolls out Datsun GO at Rs 3.12 lakh

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The Datsun brand was reintroduced in 2013 by the parent company Nissan, as the top management felt that the time was right to revive the low cost brand.

The main focus of the Datsun brand is to provide cost-effective cars which are apt for first time buyers.

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Image: Datsun GO.
Photographs: Courtesy, Datsun

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Nissan rolls out Datsun GO at Rs 3.12 lakh

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The company chose India as a prime automobile destination to bring forth the Go, as the country is an emerging auto-market with maximum prospective buyers being from the middle class family.

The company focuses mainly on the low priced segment and it still does not compromise on quality as it features Nissan's latest tech development: follow-me-home-headlamps along with the speed-sensing wipers across all the three variants.

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Image: Datsun GO.
Photographs: Courtesy, Datsun

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Nissan rolls out Datsun GO at Rs 3.12 lakh

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The hatchback was unveiled at the Auto Expo along with its siblings Datsun Go+ MPV and a concept Datsun Redi-Go.

Considering the clear luxury in the exterior design and the interior comfort, the price is certainly, unbelievable and is set to fire up the Indian auto-market.

The car gives a head-on competition to the Maruti Alto 800 and Hyundai Eon.

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Image: Maruti Alto 800.
Photographs: Courtesy, Maruti Suzuki

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Nissan rolls out Datsun GO at Rs 3.12 lakh

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While Hyundai Eon is apparently new to the market, Maruti Alto 800 is a certified veteran with the goodness of Alto and Maruti 800 clubbed into one.

Maruti Alto 800 is a clear favourite among Indian consumers because of the reasons such as brand name, low maintenance cost, vast availability of the service centers (even in the remote areas), so to compete, the manufacturer must have a strong customer understanding strategy.

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Image: Hyundai EON.
Photographs: Courtesy, Hyundai

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Nissan rolls out Datsun GO at Rs 3.12 lakh

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The car is an example of thoughtful designing. For instance, to cut down costs, the hatch comes with power windows only in the front and the windshield in front has only one viper.

The car also reduces cost by offering a unibody seats with no separate headrests. The interiors are spacious and one can find the dash-mounted gearbox and handbrake.

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Image: Datsun GO interior.
Photographs: Courtesy, Datsun

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Nissan rolls out Datsun GO at Rs 3.12 lakh

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The first of its kind mobile docking system is only available in the top end T variant which also includes an amplifier, universal mobile holder, AUX-in and USB port for charging your different gadgets while in the base and mid variant, music system and speakers are absent.

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Image: Datsun GO.
Photographs: Courtesy, Indian Autos Blog

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Nissan rolls out Datsun GO at Rs 3.12 lakh

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The instrumental control supports digital tachometer, instantaneous fuel economy, average fuel economy and distance to empty across all the three variants.

The car however made a major compromise in terms of safety as it lacks ABS and front airbags even on the top-end variant.

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Image: Datsun GO.
Photographs: Courtesy, Indian Autos Blog

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Nissan rolls out Datsun GO at Rs 3.12 lakh

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The company is not only rebooting itself but it is also trying to revolve the Indian automobile segment in general.

With the unparalleled support from its parent brand Nissan, Datsun is available at the 125 showroom outlet across the country.

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Image: Datsun GO.
Photographs: Courtesy, Indian Autos Blog

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Nissan rolls out Datsun GO at Rs 3.12 lakh

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Under the hood, power of 67.1bhp is generated by 1.2-litre, 3cylinder DOHC petrol engine while it develops a peak torque of 104Nm.

The ARAI certified mileage of Datsun Go is 20.63kmpl.

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Image: Datsun GO.
Photographs: Courtesy, Datsun

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Moving on to the boot space, the car can hold luggage of 265-litres which is big enough to hold two big duffel bags.

Adding more to the complete package, the automaker in order to lure more buyers has also provided 2-year/unlimited kilometre warranty.

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Image: Datsun GO.
Photographs: Courtesy, Datsun

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