rediff.com

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 
Rediff.com  » Business » Fiat to launch Jeep in India in 2013

Fiat to launch Jeep in India in 2013

Last updated on: December 6, 2012 17:45 IST

Fiat to launch Jeep in India in 2013

     Next

Next

Fiat SpA and its US unit Chrysler will launch Jeep vehicles in India in the third quarter of 2013, the brand's head said, as the Italian carmaker tries to reboot its Indian venture with an entry into the country's fast-growing SUV segment.

The off-road pick-ups and luxury SUVs will be the first vehicles from the Chrysler stable launched in India, where Fiat has failed to crack the highly-competitive low-cost segment, and recently split with local sales partner Tata Motors.

"Our goal is to reach 5 percent market share in the foreseeable future," Mike Manley, Chrysler's president and chief executive officer for the Jeep brand told reporters.

"We will bring out new products and try to reach that goal. Asia Pacific is the biggest growth market for us," he said.

Click NEXT to read further...


Image: 2013 Jeep Wrangler Rubicon 10th Anniversary Edition
Photographs: Kind courtesy, Chrysler Group

     Next

Fiat to launch Jeep in India in 2013

Prev     Next
Prev

Next

Fiat, which took control of Chrysler in 2009, lags behind European and U.S. competitors in high-growth Asian markets, despite first entering India in the 1950s.

The carmaker sold just 4,717 cars in India during the six months to September, giving it a market share of 0.4 percent. It sells its Punto hatchback and Linea sedan in the country.

Click NEXT to read further...


Image: Interiors of Jeep Wrangler
Photographs: Kind courtesy, Chrysler Group
Tags: India , Chrysler , Linea

Prev     Next

Fiat to launch Jeep in India in 2013

Prev     Next
Prev

Next

Jeep vehicles are sold in 120 countries across the world, but not in India, Asia's third-biggest car market.

The carmaker will launch two international Jeep models in India next year, and later, two local models. It plans to sell Jeep through 32 dealers in 25 cities across India, said Enrico Atanasio, managing director of Fiat Group Automobiles India.

Jeep will compete with Tata and market leader Mahindra and Mahindra Ltd in India, where demand for SUVs has soared over the past year, helped by generous government subsidies on diesel fuel.

Click NEXT to read further...


Image: Jeep Liberty
Photographs: Kind courtesy, Chrysler Group

Prev     Next

Fiat to launch Jeep in India in 2013

Prev     More
Prev

More

In the first half of the current financial year that began in April, passenger utility vehicle sales rose 55.8 percent year-on-year, while car sales shrank 0.3 percent.

India's car sales are expected to grow by 1 percent to 3 percent in the financial year that ends in March, according to industry body the Society of Indian Automobile Manufacturers, as high interest rates, sluggish economic growth and rising fuel prices deter buyers.

Fiat ended a six-year distribution and marketing deal with Tata in May after sales underperformed expectations.


Image: Jeep Wrangler Unlimited 4x4
Photographs: Kind courtesy, Chrysler Group

Prev     More
Source:
© Copyright 2014 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.