"The idea is to bring the entire family to the stadium for an evening of entertainment at an affordable price," says Bhattacharya.
Agrees an events expert associated with one of the teams: "We'll make it a Sunday outing for the audience." The team, not keen to be identified, is planning food courts complete with games and other recreation facilities.
Bollywood will be staple fare at every stadium: "But audiences will also get a game they have never seen before. Where else will they see Irfan Pathan pitted against Sourav Ganguly, or Shane Warne against Brett Lee. The mantra is to think out-of-TV entertainment."
While the masses could join the party, according to Neil Maxwell, CEO of Kings XI Punjab, for as little as Rs 50, milking audiences at the top-end will be hospitality packages in air-conditioned lounges with snacks, meals and alcoholic beverages for Rs 3,000-7,000.
Expected to ride high on the "flamboyance" quotient, Vijay Mallya's Bangalore Royal Challengers will sport apparel designed by designer Manoviraj Khosla. Shortly, the team will also release its music video, directed by Bollywood biggie Sanjay Gupta. Team CEO Charu Sharma says that while there are no brand ambassadors, expect celebrities to support the team.
Image: Lalit Modi (L), vice-president of Board of Control for Cricket in India owner of the Kolkata cricket team, Shahrukh Khan (C) and owner of the Mohali team Priety Zinta (R) address the media in Mumbai | Photograph: Sajjad Hussain/AFP/Getty Images
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