And franchisees - corporate houses or film stars - are leaving no stone unturned to make it sizzle. Shah Rukh Khan has done a music video to promote his Kolkata Knight Riders for which his company Red Chillies (along with Juhi Chawla and Jay Mehta) paid Rs 300 crore.

"SRK is handling the entertainment himself. We will make use of his personal charisma to promote the team," observes Joy Bhattacharya, consultant to Knight Riders. The feisty Preity Zinta did a little jig at the launch of her (Ness Wadia and Mohit Burman's) Kings XI Punjab team at Mohali recently.

Needless to say, if you thought IPL was about cricket in its shorter Twenty20 avatar, think again. The IPL franchisees are gearing up to entertain you like no one has done before.

While they're not spilling the beans yet on quite how they'll do it, their agenda is clear: to drive you to the stadium to watch a three-hour Twenty20 match played by the best of Indian and international players, interspersed with a heavy dose of filmi leisure.

Image: Business tycoon and owner of the Bangalore team, Vijay Mallya arrives for the inaugural Indian Premier League Twenty20 players' auction in Mumbai | Photograph: Sajjad Hussain/AFP/Getty Images

Also read: India's best cities for 'temp' jobs

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